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How to Use Customer Insight to Drive Business Growth

Alida

To help you learn more about those strategies, we borrowed a few ideas from Tiffani Bova’s book, Growth IQ. Here, we’ve handpicked some of the best of the 10 strategies in her book. Strategy 1: Improve the customer experience. The true source of competitive differentiation in the twenty-first century is customer experience.”.

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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

The same survey showed that when hotels get the customer journey right, customers are 61% more willing to recommend the hotel than customers of hotels that only focus on touchpoints. There is greater ROI when the holistic customer journey is the focus. Improving customer experience is what leads to ROI.

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

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8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics

Thematic

Imagine running a business where you can predict what your customers want before they even know it themselves. No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table.

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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

The customer, already engaged and receptive, books the session, which results in them purchasing additional products. The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Look forward to reading his book! During the product keynote, Divesh Sisodraker, president and chief product officer at Vision Critical, and Kobi Ofir, chief technology officer at Vision Critical, shared updates on new features in Sparq that will help companies engage more meaningfully with their customers. Develop an engagement plan.

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