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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

This recognition is of particular importance for SaaS (Software as a Service) companies, who are heavily dependent on renewing their existing book of business year after year as a part of their overall revenue strategy. The sales team is representing the product as it is today and not as they hope it will be tomorrow.

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[Experience Action Podcast] CX Pulse Check – July 2024

Experience Investigators by 360Connext

We unravel how customer success principles are reshaping B2C and B2B industries on this special CX Pulse Check edition of the Experience Action Podcast, with Jeannie Walters and special co-host David Sakamoto.

2024 284
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Inside Customer Success: Typeform

Amity

Amity decided to sit down with David Apple , Director of Customer Success at Typeform, to learn about the structure and culture of Customer Success in this fast-growing startup, and to find out how it has evolved since its beginning 3 years ago. I got lucky! I got lucky! So I was just at the right place at the right time!

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What every CRO should know about customer success, and how to set them up to win.

ChurnZero

Sarah Kiley is chief sales officer at ChurnZero. When customer success starts reporting into the CRO, its not just a reporting changeits a strategic shift. Most CROs come up through sales, where success is measured by speed and outcomes. 1: Misaligning your customer success team is a trap.

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Rules of Engagement for Customer Success and Sales: Considerations and Examples

ChurnZero

By creating healthy boundaries, Customer Success and Sales don’t have to spend their days assessing and arguing over every expansion situation. Your rules of engagement should be based on which team is genuinely the best fit in each scenario and has the greatest likelihood of gaining sales traction. Circle of influence.

Sales 98
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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. This Customer Success showdown, which took the form of an Oxford-style debate, was held at BIG RYG, ChurnZero’s annual Customer Success conference.

Sales 98
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Inside Customer Success: Densify

Amity

Amity sat down with Bradley Liou , Director of Customer Success at Densify to ask him about all things Customer Success. Read our interview with Bradley to find out where Customer Success started at Densify, where it is now, and where it’s headed in the future. A lot of the time things are reactive.