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The 3 Principles of Brand Loyalty in a Highly Disruptive World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177
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How Omnichannel Customer Care Weathered the Storm of COVID-19

BlueOcean

A couple of years ago, we explored the state of omnichannel customer care , recognizing the fact that consumers have more channel options available to them than ever before. With more than a year of pandemic impacts under our belts, let’s dig into the far-reaching impacts of COVID-19 on omnichannel customer care.

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Customer Experience: The Only Path to Brand Loyalty

Oracle

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? The complete answer is “customer experience.” ” A brand can be thought of as an “identity or image regarded as an asset.”

Loyalty 106
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Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

While new technology continues to emerge, the digital transformation of recent years has conditioned consumers to expect ultra-responsive, technologically-powered customer service, but they want more than that. Consumers Expect Brands to Know Their Personal Preferences. Also read this: Customer Journey Mapping in the Contact Center.

2019 204
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Report: Lessons in CX Excellence, 2015

Experience Matters

Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., Here are some highlights from the finalists: Activision Customer Care.

2015 108
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Holiday 2019: Bring Brand Values Into Your Holiday Storytelling

Forrester's Customer Insights

Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.