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Boosting Brand Reputation A well-handled customer inquiry or complaint can turn a near-harmful experience into a positive one. Gaining CompetitiveAdvantage In a crowded marketplace, exceptional customer service can be a crucial differentiator.
The purpose of brand perception is to understand how target consumers view and relate to a brand. Positive brand perception provides several benefits, such as creating brand advocates, providing a competitiveadvantage, allowing premium pricing , attracting good talent, etc. People have a lot of options.
“Your most unhappy customers are your greatest source of learning.” — Bill Gates. Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brandvalue in minutes. It takes less than a minute for an angry customer to post their bitter experiences online.
Boosting Brand Reputation A well-handled customer inquiry or complaint can turn a near-harmful experience into a positive one. Gaining CompetitiveAdvantage In a crowded marketplace, exceptional customer service can be a crucial differentiator.
Value propositions are used by every part of your business to help you communicate the value of your product, service, or overall business to your customers effectively. There are several key dimensions to include a value proposition, including: Relevancy — why should your customerscare?
.” Knowing where your brand sits on Maslow’s hierarchy of needs has an additional benefit. Brand #Values #BrandEquity Click To Tweet. #4 Make your Customer Everyone’s Responsibility. Is customercare only on the objectives of one or two departments in your organisation?
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