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Reinforce your brand value with a social media strategy

BirdEye

Once you’ve successfully identified your target audience, you can group them into two categories: Valuable customers: Focus on your most valuable audience to start. These people will drive the most value to your social media investment. Aspirational customers: This refers to the customer base you want to nurture next.

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Industries Excelling in Social Customer Service

Very Best Service

This article delves into industries particularly well-suited for social customer service, exploring the reasons behind their success and highlighting best practices that set the standard. Professional Tone: Maintaining a consistent and professional tone across all interactions helps build trust and reflects the company's brand values.

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Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

In an outsourced solution, you need to be sure your partner (or prospective partner) is truly capable of adopting your brand and brand voice. Your agents have to be living and breathing your brand values on the frontline. In 2019, you’ll see AI being leveraged to enhance the relationship between consumer and brand.

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Choosing the Right Contact Center for Your Business: Key Factors to Consider

Call Experts

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations.

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

Buyer Personas – are, as Hubspot defined them, “semi-fictional representations of your ideal customers based on data and research. ” They are a way to better personalize your products, marketing and services to the psychographics of your intended customer so it resonates and is more meaningful to them.

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10 Tips to Improve Social Media Customer Service

CSM Magazine

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Align Your Brand Values. Social media gives you the opportunity to provide exceptional customer service like never before.

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Facing economic challenges in Customer Success? Revisit the foundations of your program

ChurnZero

Breaking your customer base into segments does two things: It aligns your customer journey with the needs of each customer group, and it keeps your CS costs aligned with the revenue that each group generates. Both the customer experience and cost control are key parts of a solid success program.