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Reinforce your brand value with a social media strategy

BirdEye

Once you’ve successfully identified your target audience, you can group them into two categories: Valuable customers: Focus on your most valuable audience to start. These people will drive the most value to your social media investment. Aspirational customers: This refers to the customer base you want to nurture next.

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The ultimate guide to brand salience

BirdEye

Brand salience boosts brand loyalty The more customers remember and use a product, the more attached they become. A brand with high salience enjoys a loyal customer base eager to buy and recommend the brand to others. An emotional brand experience creates a lasting impression, improving brand recall.

Brands 105
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5 Tips to Master Financial Services Online Reputation Management

BirdEye

Reputation management manages the online reviews, addresses negative comments promptly, promotes positive content and ensures that the firm’s online presence aligns with its brand values and compliance requirements. More than 100,000 businesses trust us to delight their customer experience.

Financial 105
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Why Implement AI for Reputation Management?

BirdEye

Translate reviews to respond in your customers’ language Get multilingual and respond in the language your customer understands with AI. FAQs on AI for reputation management How do businesses ensure that AI-driven reputation management aligns with their brand values?

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. To this end, telcos must be bolder in their approach.

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9 Questions you should ask to crack the code of social media reach

BirdEye

Reach is one of the most important social media metrics to measure because it helps you better understand your brand awareness. It tells you how broad your customer base is and the effectiveness of your social media marketing strategy. For the best possible success, work with influencers that align with your brand values.

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Acing business reputation management for stellar branding

BirdEye

The primary objectives of reputation management are to establish and maintain a positive brand image, to increase trust among consumers, and to manage and mitigate the effects of negative content. It’s also focused on promoting brand values and increasing engagement with the customer base.

Brands 110