Brand Values Customer Centricity Customer Focused 
Beyond Philosophy
NOVEMBER 26, 2014
We use a Customer Experience Assessment model called Naive to Natural to assess whether companies focus on Customers primarily. 7 Reasons Brand and Customer Experience Are Disconnected. They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company.
ClearAction
DECEMBER 16, 2017
Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. How does this exceed the needs and expectations of customers? How visible is it to your employees?
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Experience Investigators by 360Connext
APRIL 2, 2024
‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.
Experience Investigators by 360Connext
APRIL 2, 2024
‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.
Thematic
JUNE 17, 2024
But how can you ensure your VOC program delivers tangible business value? VOC as a Strategic Toolkit: Beyond Surveys Paul highlighted the importance of viewing VOC as a strategic toolkit: "Voice of customer is the toolkit that you have available to you to drive brand value in the organization."
ClearAction
FEBRUARY 7, 2016
Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing. Building a Customer-Centric Culture. The Impact of Customer Experience Interaction. Employee Engagement in Superior Customer Experience Build a Sustainable Strategy for Customer Experience Management.
BirdEye
MARCH 27, 2025
Examples: @LACarClinic, @MidwestMotorHub Add customer-centric action words. Examples: @HomeCareGroup, @FixItHQ Merge service words with customer-focused benefits. Examples: @DallasRentalExperts, @NYCPropertyPros Use property-related terms + customer focus. Keep the tone aligned: A playful caf might use a pun (e.g.,
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