CSM Magazine

MARCH 10, 2025

When businesses think about brand identity, they often focus on visual elements – logos, colour palettes, typography, and photography. While these aspects are crucial, one of the most defining factors of customer experience is the tone of voice a business uses. What Is a Companys Voice?

Customer Experience 52

Customer Experience Reference Communication Customers 52

ShepHyken

APRIL 28, 2024

While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. 4 Emerging Customer Journey Trends to Test by Applause (Applause) Our modern day tech evolution has enabled new ways for customers to interact with brands — and vice versa.

E Commerce 75

E Commerce Article 2024 Loyalty Programs 75

ShepHyken

MAY 7, 2018

Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy. An easy return policy creates customer confidence and trust in the brand. The Humanoid Touch: How AI is Changing Customer Experience by Deb Miller. .” ” Agreed!

Article 79

Article 2018 Customer Service Magazine 79

Middlesex Consulting

DECEMBER 27, 2015

Staff need to have the knowledge and language that gives their customers confidence that they understand their needs and can provide robust solutions. Building this capability can drive revenue and improve margins through improved customer perception. i.e. the purchase of power to fly the plane.

Culture 60

Culture Technology Brands Brand Values 60