ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

E Commerce 75

E Commerce Article 2024 Loyalty Programs 75

CSM Magazine

MARCH 10, 2025

Whether through help-desk interactions, marketing messages, or automated responses, voice moulds perception and can ultimately determine customer loyalty. A companys tone of voice is more than just the words it chooses; it encompasses communication style, brand values, consistency and emotional resonance.

Customer Experience 52

Customer Experience Reference Communication Customers 52

ShepHyken

MAY 7, 2018

Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy. An easy return policy creates customer confidence and trust in the brand. The Humanoid Touch: How AI is Changing Customer Experience by Deb Miller. .”

Article 79

Article 2018 Customer Service Magazine 79

Middlesex Consulting

DECEMBER 27, 2015

Staff need to have the knowledge and language that gives their customers confidence that they understand their needs and can provide robust solutions. Building this capability can drive revenue and improve margins through improved customer perception. These skills engender confidence in the engineer and support staff.

Culture 60

Culture Technology Brands Brand Values 60