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7 Reasons Brand and CX are Disconnected

Beyond Philosophy

They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company. People throughout the organization don’t know the Brand Values. Many companies don’t share the brand values with their entire team. Customer-facing employees are not briefed on Marketing campaigns.

Brands 129
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Reinforce your brand value with a social media strategy

BirdEye

Once you’ve successfully identified your target audience, you can group them into two categories: Valuable customers: Focus on your most valuable audience to start. These people will drive the most value to your social media investment. Aspirational customers: This refers to the customer base you want to nurture next.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.

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Core Values are Decision Filters

ShepHyken

Many organizations’ core values include words like honesty and integrity. Office Pride’s core beliefs and values are as follows: Honor God. Increase Brand Value. Total Customer Satisfaction. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author.

Books 116
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150+ Instagram username ideas for businesses with branding tips

BirdEye

Examples: @HomeCareGroup, @FixItHQ Merge service words with customer-focused benefits. Examples: @DallasRentalExperts, @NYCPropertyPros Use property-related terms + customer focus. Examples: @CalmCircle, @ZenMotion Include customer-focused phrases. Examples: @CalmCircle, @ZenMotion Include customer-focused phrases.

Brands 52
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Service Standards and Service Excellence….are Not the Same Thing!

Up Your Service

at the end of a call, can offer support to the company-wide brand value of “Customer Focus.”. But service standards can also be too rigid, or too scripted, and inadvertently degrade a service experience or cause damage to a service brand. at the beginning of call, or “Is there any other assistance I can provide?”