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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

They’re also empowered with the necessary tools and encouraged to actively contribute to the customer experience. Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy.

Article 337
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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

As you can see in our video Driving CX Transformation , the blueprint for a customer-centric culture is based on what Temkin Group calls the four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Customer Journey Deliberations.

2015 132
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Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

Also read this: Customer Journey Mapping in the Contact Center. or: Secrets to Incredible Customer Service with Paul R. Consumers Want Brands to Use Their Power for Good and Not Just Profit. Your agents have to be living and breathing your brand values on the frontline.

2019 204
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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization. Most of customer journey maps focus solely on customers.