Maru Group

APRIL 3, 2025

Just as consumers told us they are trying to find the sweet spot between security and comfort, so too does a companys branding and marketing messages need to tread this fine line and push the message of small luxuries that a consumer can enjoy while not putting themselves in financial peril.

Consumers 52

Consumers 2025 Travel Financial 52

BlueOcean

JULY 9, 2024

Big brands—ones with significant human and financial resources—remain ahead of the game. And now that customers have explored new brands, it’s likely many of the behaviors they adopted amid supply chain delays will stick around for the long run. Thus, a major driver of brand loyalty in recent years has been value.

Loyalty 177

Loyalty Brands 2027 Average Handle Time 177

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Feedback 195

CSM Magazine

JANUARY 9, 2025

Beyond financial benefits, early revenue serves as proof of viability. Early adopters often share their impressions with others, so every interaction is an opportunity to reinforce your brands values and commitment to quality. It also signals to investors and potential partners that your product has market demand.

Social Media 52

Social Media Loyalty Feedback Insights 52

CSM Magazine

MARCH 10, 2025

A companys tone of voice is more than just the words it chooses; it encompasses communication style, brand values, consistency and emotional resonance. A financial services company may opt for a calm, professional tone, while a tech start-up might lean into a more dynamic and innovative voice.

Customer Experience 52

Customer Experience Reference Communication Customers 52

ChurnZero

MARCH 22, 2023

During a difficult time, like an economic downturn or a financial insecurity, companies start to take a closer look at every department. They need to make sure they are operating as efficiently as possible to be ready for any kind of financial hit that the business might take.

Customer Success 97

Customer Success Touchpoint Financial Customer Journey 97

Eptica

SEPTEMBER 30, 2015

The balance of power has changed – your brand is what your customers say it is, rather than how you define it within your organization. This makes the customer experience vital to building and developing brand values – annoy enough consumers through poor service or behavior and your reputation will suffer, perhaps fatally.

Customer Experience 83

Customer Experience Social Media 2015 2013 83

CX Journey

JUNE 30, 2015

CXPA defines job tasks focused on CX strategy as: Define a customer experience strategy that describes the intended customer experience, its linkage to overall corporate objectives, and its alignment with the organization’s brand values and attributes Develop experience principles and specific employee behaviors and interactions that reflect brand (..)

Customer Experience Professionals 68

Customer Experience Professionals Brand Values Government Communication 68

InMoment XI

OCTOBER 3, 2024

Retaining patients not only helps improve health outcomes but also supports the financial health of the practice. New research shows consumers more interested in brands’ values than ever. ( [link] ). Effective patient retention strategies can enhance patient satisfaction, and build trust. Accessed 9/19/2024. Google Cloud.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

Eptica

APRIL 25, 2018

Purposeful Leadership: Operate consistently with a clear set of values. Compelling Brand Values: Deliver on your brand promises to customers. The research found that most organizations struggled with Compelling Brand Values, but that those that did embrace CX saw stronger financial results.

Customer Connectedness 49

Customer Connectedness 2018 Brand Values Financial 49

CX Journey

DECEMBER 18, 2014

The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence, the absolute value of experience a company is likely to deliver becomes the pivotal point in making a selection.

Customer Centricity 76

Customer Centricity Customer Experience Competitive Advantage Culture 76

BirdEye

MARCH 27, 2025

Example: @TotalOralCare, @ToothWiseClinic 8 Instagram username ideas for financial services businesses Financial service businesses need usernames that build trust and convey authority. Incorporate brand values: If your company stands for sustainability or creativity, words like green, eco, or create could be part of your handle.

Brands 52

Brands Social Media Automotive Healthcare 52

Qualtrics

DECEMBER 8, 2020

This advantage results in a bias towards buying the brand’s product, even if it's sold at a premium. It comes from the customer attaching their ‘self-image’ to the brand’s messaging. By buying the product, they’re buying into brand values, which they identify with. How can we measure a brand’s financial value?

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

ProProfs Chat

JULY 30, 2021

If your customers are not familiar with your brand values or your offerings, they will be hesitant to purchase your products. Hence, having a positive brand image makes it easy to sell your new products. (b) Many brand strategy firms use brand perception surveys to collect feedback from their target audience.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

ijgolding

MAY 5, 2017

As specialist Customer Experience recruiters we’ve dealt with many sectors across the UK over the last five years – among them financial services, utilities, publishing, education, health & wellness and facilities management.

Brands 57

Brands 2013 Airlines Brand Values 57

BirdEye

SEPTEMBER 11, 2023

Delivering exceptional experiences Problem: Small businesses may not have the financial means to invest in advanced customer service technologies or hire dedicated customer support staff. FAQs on AI for reputation management How do businesses ensure that AI-driven reputation management aligns with their brand values?

Management 59

Management Brand Values Demo Social Media 59

Oracle

FEBRUARY 14, 2020

When consumers feel as though they’re contributing with both their hearts and wallets to brands that reflect what they care about, they become loyal consumers. It’s a powerful way for brands to differentiate, create brand value, and interact in meaningful ways, beyond the point of transaction.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

Second to None

MAY 15, 2018

To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.

Measurement 59

Measurement Brands Social Media Voice of Customer 59

CSM Magazine

MAY 1, 2018

The UK banking industry is nothing short of cut-throat with financial giant Barclays losing more than 10,000 customers during the second quarter of 2017. In our day and age customers have countless options in terms of financial institutions such as banks, insurance companies, credit card and other reputable personal finance providers.

Banking 40

Banking Customer Experience Financial Insurance 40

ChurnZero

MARCH 22, 2023

During a difficult time, like an economic downturn or a financial insecurity, companies start to take a closer look at every department. They need to make sure they are operating as efficiently as possible to be ready for any kind of financial hit that the business might take.

Customer Success 59

Customer Success Touchpoint Financial Customer Journey 59

ChurnZero

SEPTEMBER 14, 2018

In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education. Not only must these companies compete for the same talent, but they inflate their Customer Retention Costs.

2018 66

2018 Customer Success Webinar Customer Retention 66

CSM Magazine

JUNE 24, 2021

Providing an online consumer facing platform for the public to complain or compliment brands across all sectors. As well as a business offering to take brands from service to success through proactive customer service which can reduce overheads, increase profitability and build brand value. About the Author.

Customer Service 52

Customer Service Automotive Competitive Advantage Customer Centricity 52

ChurnZero

AUGUST 24, 2018

Getting a customer to retention and its financial impact. The total financial impact of customer retention. In trying to understand if you have a good financial model – it really is a combination of your churn rate and then your customer acquisition cost. SaaS metrics the CFO and CS leader both need to know. •

Customer Success 61

Customer Success Webinar NPS 2018 61

Kayako

MARCH 6, 2025

Active Oversight : Administrators can monitor responses to keep the system aligned with brand values. Companies, especially in financial or healthcare sectors, often worry about compliance. Confidence Checks : If the AI is unsure, it defers to a human agent or clarifies with the user.

Customer Experience 62

Customer Experience Document 2024 Social Media 62

Beyond Philosophy

DECEMBER 20, 2017

There is an amply proven, powerful linkage between employee commitment to the company, the brand value proposition, and the customer and their employers’ actual business (financial) and marketplace outcomes, particularly where CX is concerned.

2006 68

2006 2012 Consulting 2017 68

Quadient

OCTOBER 28, 2021

Additionally, there is unprecedented scrutiny on organizations to provide safe, stable, supportive work environments that protect overall health and financial well-being. Experts illustrate how positive the employee experience is a vital investment.

Customer Experience 52

Customer Experience 2021 Customer Journey Mapping 2020 52

BirdEye

OCTOBER 6, 2023

Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty. Partnerships and investment deals can fall if stakeholders question a company’s financial stability or delivery ability.

Social Media 59

Social Media Airlines 2009 Sales 59

Thematic

JUNE 17, 2024

VOC as a Strategic Toolkit: Beyond Surveys Paul highlighted the importance of viewing VOC as a strategic toolkit: "Voice of customer is the toolkit that you have available to you to drive brand value in the organization." " He emphasized that VOC encompasses more than just surveys. And as a customer experience leader today.

ROI 62

ROI Insights Multi-Channel Customer Centricity 62

BirdEye

DECEMBER 5, 2023

When people consistently see positive things about your business, they’ll have a good image of your brand in their minds. For example, online reputation management in the financial services industry impacts consumer confidence directly. It’s also focused on promoting brand values and increasing engagement with the customer base.

Brands 110

Brands Management Social Media Feedback 110

Second to None

APRIL 2, 2020

.” Nearly nine in 10 respondents from the global study feel that brands should not only tackle social struggles in light of the coronavirus outbreak, but also act accordingly to safeguard the financial security of their employees and suppliers. In the U.S.,

2020 54

2020 Brands Government Consumers 54

CSM Magazine

OCTOBER 25, 2022

It’s very likely that testing the water in this way will help brands assess the consumer mood and asses when it’s the right time to ramp up the discount value, and the range of products that are discounted. This is indicative of the financial pressures that brands face too.

Brands 52

Brands Management Customer Service Return on Investment 52

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. 73% of companies with above-average customer experience perform better financially than their competitors.

Customer Engagement 136

Customer Engagement 2020 Engagement Social Media 136

ClearAction

FEBRUARY 7, 2016

Customer Experience Management Improves Brand Value article. 76% of companies motivate employees to treat customers fairly; 62% provide the right tools and training to earn customers’ trust; 42% agree that they can do what is right despite the pressure to make current-period financial numbers.(1). Employee Engagement.

Article 48

Article Customer Experience 2009 White Paper 48

NetBase

APRIL 16, 2019

It’s worth noting that while Nike has been the Manchester City sponsor for the past five years, it’s been reported to be “not the most lucrative” – with the new Puma deal expected to be “a much more financially rewarding partnership.”. This is a good reminder that attaining a sponsorship isn’t the end of your work as a brand.

Advertising 62

Advertising Events Sports Brands 62

ijgolding

MARCH 20, 2018

Then I began focussing more on the experience aspects of customer management and change: how do you translate your brand values into practice, how do you design the right value propositions marrying/matching product values to customer needs? A role in customer experience sounds sexy but it’s hard work to prove value.

Culture 61

Culture 2004 Customer Journey Mapping Customer Centricity 61

Hero Digital

DECEMBER 11, 2018

Especially in industries where your customers are especially vulnerable – think healthcare, financial services, insurance – your customer experience strategy should be based on reassurance. In 2019, we predict that more brands will invest in emotional marketing, brand resonance, and feelings-driven engagement goals.

2018 42

2018 Connections Brands Healthcare 42

SurveySparrow

JUNE 28, 2023

When customers perceive that a brand values their unique needs and preferences, they form an emotional connection, enhancing their inclination to remain associated, refer friends and family, and make repeat purchases.

Customer Experience 52

Customer Experience Healthcare Competitive Advantage E Commerce 52