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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Employee Net Promoter Score (eNPS) Employee Net Promoter Score (eNPS) is a customer experience strategy used to measure employee satisfaction and loyalty.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. Customer journey map: A customer journey map summarizes the key interactions that a customer experiences with your brand. Employee experience: Happy employees cultivate happy customers.

Article 337
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Brand values: Customers connect with brands that reflect their own values. Brands that show commitment to sustainability, ethics, or social causes can foster loyalty through shared principles. Customers appreciate ease at every touchpoint of their journey. Invest in loyalty programs. Express gratitude.

Loyalty 195
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Report: Lessons in CX Excellence, 2015

Experience Matters

EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. TouchPoint Support Services. Crowe Horwath.

2015 108
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Customer Experience Strategy: An A to Z Glossary

Lumoa

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. The journey includes all the touch points and engagements that an individual has with a brand. A company usually follows a set of KPIs.

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

Net Promoter Score (NPS) – a single question used to measure customer satisfaction with a product or service. Employees feel less connection and belief in the corporate vision/mission = diminished brand value. Or at least measure how they are doing. You don’t have customers without employees.

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Basics of NPS & It’s Impacts on Baseline Performance?

SurveySensum

What is the Net Promoter Score (NPS)? In 2003, a loyalty consultant Fred Reichheld proposed a simple method to measure customer loyalty, called the Net Promoter Score® (NPS®) system. Net Promoter Score (NPS) Calculation. What is a good Net Promoter Score (NPS)?