InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

Loyalty Programs 75

Loyalty Programs Loyalty Brands Webinar 75

Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. It extends content and communications beyond overly promotional messages, intruding into the consumer’s space with a hard sell. Customer success (tell them how good they are) Customer loyalty programs are a mixed bag.

Customer Relationships 93

Customer Relationships Marketing Social Media Loyalty Programs 93

Experience Investigators by 360Connext

JANUARY 7, 2025

A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation. Which communication channels do these personas prefer? Of course, these wont happen overnight. Its the first step in bringing your CX Vision Statement to life.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

Optimove

DECEMBER 31, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Top 25 Insights: Personalization at Scale : Over 70% of consumers now expect personalized communication tailored to their preferences, not just their demographics. SMS vs. email) reduces disengagement by 30%.

2025 69

2025 Customer Engagement Engagement E Commerce 69

Experience Investigators by 360Connext

NOVEMBER 7, 2023

If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition. Every interaction at every stage of the customer’s journey can affect loyalty.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans.

Management 115

Management Customer Experience Roadmap NPS 115

GetFeedback

MAY 5, 2019

You want to treat yourself by buying the latest model of a super popular brand. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand. To make sure your first-time buyers will remain loyal to your brand, you should think beyond just selling a product.

Sales 277

Sales Loyalty Programs Social Media Loyalty 277

GetFeedback

DECEMBER 21, 2018

The study also found that top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear communication and a seamless transaction. 32% of all customers would stop doing business with a brand they loved after one bad experience. ( American Express ). Temkin Group ). 69% of U.S.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Optimove

JANUARY 2, 2025

Dont Be Noise: Elevate Customer Loyalty in the Age of Marketing Fatigue In a world where customers are bombarded with choices, loyalty is no longer about sticking with the familiarits about earning trust and staying relevant. How can you ensure your brand stands out in this competitive landscape?

2025 76

2025 Consumers Insights Marketing 76

ShepHyken

OCTOBER 20, 2024

But for the right company or brand, this can work well. How 5 Brands Use Relationship Marketing to Create Loyal Customers by Industry Dive (Industry Dive) Nearly 70% of consumers will pay more for brands that they love. My Comment: Let’s learn from some recognizable brands about how their relationship marketing.

Article 78

Article 2024 Customer Service 2025 78

InMoment XI

OCTOBER 3, 2024

Customer retention is important because the longer a customer stays with your brand, the higher their average purchase is. Implement Loyalty Programs Implementing a loyalty program can be one of the most effective customer retention strategies that your organization invests in.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Maintain communication.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

Oracle

APRIL 6, 2021

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

Loyalty Programs 71

Loyalty Programs Retail Loyalty 2021 71

CSM Magazine

FEBRUARY 5, 2025

When a customer experiences a service failure, you’d assume their trust in the brand takes a hit. Brands that master this can turn slip-ups into opportunities to strengthen customer relationships, often resulting in higher satisfaction than if no issue had ever occurred. Cognitive Dissonance People dislike conflicting feelings.

Brands 52

Brands Customer Service Airlines Net Promoter Score 52

ShepHyken

MARCH 24, 2025

So, companies should do everything they can to ensure their reviews are legitimate, and that includes how a company/brand responds to the review. In the past, there have been articles about their loyalty program, but todays loyalty concept transcends the typical points and perks of frequent purchases.

Article 75

Article 2025 Customer Service Healthcare 75

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journey 127

Customer Journey Brands Sales Contact Center 127

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. It awards points, miles, etc.

Article 153

Article 2021 Customer Service 2026 153

InMoment XI

AUGUST 1, 2024

Customer sentiment is the emotions and attitudes expressed by customers towards a brand, product, or service. It includes both positive and negative feelings, like satisfaction, frustration, loyalty, and disappointment. Understanding how customers feel about your brand can help you identify strengths and areas for improvement.

Measurement 195

Measurement Hotels Social Media Hospitality 195

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 109

Retail NPS Touchpoint Feedback 109

ProProfs Chat

MAY 28, 2020

No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty?

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Retently

JANUARY 25, 2023

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. Impact of iOS 14 on Ecommerce How can brands counter the changes?

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

Optimove

JANUARY 6, 2025

This post will show the value of multi-time customers and give tips on driving customer loyalty and increasing profits. return to repurchase within three monthstarget this window to boost loyalty. return to repurchase within three monthstarget this window to boost loyalty. Read more about driving retention after the holidays.

Fashion 59

Fashion E Commerce Omnichannel Loyalty Programs 59

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. What is Guest Experience?

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

MARCH 28, 2025

When customers feel valued and understood, theyre more likely to engage positively with your brand and return in the future. Personalize the Experience Use customer names, remember preferences, and tailor your communication to individual needs when possible. Provide Clear Communication Avoid jargon and be concise.

Customer Service 52

Customer Service Loyalty Programs Culture Social Media 52

CSM Magazine

DECEMBER 17, 2024

Breaking Communication Silos Traditional models often confine data within analytics dashboards, accessible to only a few departments. Enhanced Personalization Todays customers expect brands to know themwhat they want, when they want it, and how they want it. The result is highly targeted communications that are more likely to convert.

E Commerce 52

E Commerce Insights E-support Customer Experience 52

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Happy or Not

DECEMBER 17, 2024

Creating a winning voice of the customer (VoC) program is crucial for businesses that wish to thrive in today’s competitive landscape. This guide will cover seven essential steps to build a VoC program that improves customer experience, drives brand loyalty, and increases retention.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Loyalty 36

CSM Magazine

OCTOBER 21, 2024

A positive customer experience can set you apart from your competitors, ensuring long-term relationships with your clients and fostering brand loyalty. Provide Multiple Communication Channels Customer communication plays a significant role in shaping their overall experience with your brand.

Customer Experience 52

Customer Experience Social Media Customer Centricity Loyalty Programs 52

Oracle

FEBRUARY 14, 2020

Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. To retain loyal consumers, and attract consumers with similar buying habits, brands are tasked with rethinking the way that they interact with their consumers.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

InteractionMetrics

MARCH 27, 2025

Because your existing customers have already said “yes” to your brand at least once. They often become your best marketers, recommending you to friends, posting reviews, and championing your brand. Because when you see 500 other people loving a product, youre more likely to love it too, and stay loyal to the brand.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

Optimove

FEBRUARY 12, 2025

The Big Picture: Post-holiday customer retention strategies go beyond driving immediate salestheyre about fostering long-term relationships and building brand loyalty. By crafting specific journeys for one-time customers, brands can increase the likelihood of turning them into loyal, repeat shoppers. #

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Alida

JULY 17, 2017

Creating shared value is essential for developing an authentic brand and truly connecting with customers. Shared value between the customer and the brand is key to doing business in the future. Loyalty programs, for example, are a great way to ensure a constant flow of insight from your customers. Why will that happen?

2017 172

2017 Customer Experience Hotels 2025 172

Optimove

DECEMBER 11, 2024

Key takeaways: Adopting best practices for communicating with new and current customers ensures they will do business with you throughout the year, not just during the holiday shopping season. a discount on their first purchase or enrollment in a loyalty program). An excellent shopping experience is a great driver of loyalty.

E Commerce 52

E Commerce E-support Loyalty Programs Social Media 52

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Marketing E Commerce 52