Beyond Philosophy

FEBRUARY 15, 2024

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. Many emotions exist within those positive and negative categories, too.

Connections 88

Connections Loyalty Brands 2005 88

eglobalis

AUGUST 13, 2024

Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.

E-support 440

E-support Innovation Customer Centricity Loyalty 440

InMoment XI

FEBRUARY 2, 2024

Social media facilitates real-time interaction, serves as a valuable source of customer feedback and insights, shapes your brand reputation and visibility, and can even function as a platform for market research. It helps the world’s top brands and enterprise organizations manage their social media efforts in one place.

Social Media 221

Social Media Brands Management 2008 221

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369

Brands ROI Social Media Return on Investment 369

Second to None

NOVEMBER 13, 2023

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. How Do Consumers “Experience” a Brand?

Consumers 62

Consumers Brands Social Media Loyalty 62

Strativity

NOVEMBER 28, 2022

Consumers had a different relationship with, and metabolism for, content consumption. They didn’t have easy access to cross-cultural communication, trends, and the ability to engage with global brands. Unlike in 2008, consumers today have a greater expectation for personalization and a customer-centric approach to engagement.

2008 98

2008 Connections Brands 2023 98

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience.

Consumers 109

Consumers Brands Social Media Loyalty 109

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. How can companies win over Gen-Z loyalty?

Loyalty 62

Loyalty Brands Social Media Consumers 62

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. How can companies win over Gen-Z loyalty?

Loyalty 62

Loyalty Brands Social Media Consumers 62

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media 2010 109

ShepHyken

NOVEMBER 11, 2024

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can a company integrate customer service into its branding strategy? What role does customer experience play in brand loyalty? What are the key elements of a logo or brand identity that influence customer experience?

Brands 66

Brands Customer Experience Connections Loyalty 66

eglobalis

NOVEMBER 5, 2024

– Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights. Solis redefined CX as more than a trend, positioning it as central to brand strategy.

Leadership 386

Leadership Innovation Books Social Media 386

InMoment XI

NOVEMBER 12, 2024

Did you know consumers ranked social media in the top five most preferred channels for customer support? Furthermore, more than 80% of consumers expect a response from businesses on social media within two business days. This helps organizations understand the bigger picture behind consumer behavior and market performance.

Social Media 360

Social Media 2024 Metrics Brands 360

GetFeedback

JUNE 11, 2019

Indeed, there are many brands with cult-like followings. But why isn’t this level of fandom a reality for every brand? According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Loyalty 170

Loyalty Connections Consumers Loyalty Programs 170

InMoment XI

MARCH 26, 2024

Learning how to ask for a review can do wonders for your brand. Reviews support your brand reputation management strategy. A stream of 5-star reviews from customers helps showcase the best that your brand has to offer. It encourages customer engagement and fosters a sense of community around your brand.

Brands 195

Brands Feedback Sales Consumers 195

BirdEye

DECEMBER 26, 2023

But this can change if your business actively measures brand salience and takes steps to improve it. This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 105

Brands Social Media Competitive Advantage Measurement 105

BlueOcean

JANUARY 22, 2019

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. Below, we break down the consumer trends that will reign supreme in 2019 and how businesses can rise to the challenge.

2019 204

2019 Consumers Customer Experience Contact Center 204

Maru Group

NOVEMBER 16, 2022

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. This proposed how brands can connect with customers in a way that validates their uncertainty and supports them through this challenging time.

Consumers 76

Consumers Brands Financial 2022 76

CSM Magazine

NOVEMBER 1, 2022

Consumers are increasingly seeking a human connection in their interactions with brands, according to Qualtrics 2023 Global Consumer Trends Report. The consumer trends that will shape 2023 are: Consumer loyalty will be won through personal connections, not pure efficiency.

2023 98

2023 Consumers Airlines Loyalty 98

Strativity

NOVEMBER 30, 2022

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships. We communicate who we are, to ourselves, and to others , through the people, places, and things we connect with, as we discussed in our last article. Slacking on communication = red flag #1.

Consumers 52

Consumers Brands Multi-Channel Touchpoint 52

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort. LaborDayOn Effort Helping Consumers Find Jobs. It’s a smart move.

Consumers 75

Consumers Brands Social Media Demo 75

CSM Magazine

SEPTEMBER 15, 2022

New Calabrio Research: Consumers Judge Brands Based on their Customer Service Experience, but Brands are not Empowering Contact Centre Employees for Success. 90% of managers think they are treating agents as brand guardians, yet only 33% of consumers agree. Voice reigns supreme. Loyalty is fleeting.

Consumers 52

Consumers Brands Customer Service Contact Center 52

Second to None

MARCH 22, 2019

1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand.

Connections 75

Connections Brands 2008 Social Media 75

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 94

Consumers 2022 Omnichannel Retail 94

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Fashion 60

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. Successful content marketing engages consumers, enticing them to read or watch more. More personable content can help build an emotional connection towards your brand. Building a successful content marketing campaign.

Connections 52

Connections Consumers E Commerce Marketing 52

NetBase

DECEMBER 13, 2019

Most potential consumers are scrolling through online content for a good portion of their day. Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Media-connected consumers are online overall an average of 6.5 And for good reason.

Consumers 52

Consumers Connections Advertising Brands 52

Maru Group

DECEMBER 1, 2022

How has it affected how they feel about brands and service providers? Maru’s proven system 1 enabled software helps clients understand consumers holistically: not just what they say they think but identify how they really feel by revealing their unarticulated words. How has the current climate really affected our outlook?

Connections 74

Connections Brands Financial Consumers 74

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98

Brands Social Media Communication Consumers 98

CSM Magazine

MAY 14, 2024

CommBox, the leader in AI and automated customer communications, is today launching its new partner programme, CommBox Connect. Founded in 2013, CommBox is a customer service and engagement platform built with Generative AI and Automation at its core, helping brands dramatically lower CX costs.

Connections 52

Connections Marketing 2013 Omnichannel 52

SurveySensum

FEBRUARY 21, 2024

While AI offers unparalleled efficiency and scalability in handling customer inquiries and providing support, there’s a critical aspect that often gets overlooked— the human connection. Additionally, 62% of customers are more likely to switch brands if they feel treated like a number rather than an individual.

Connections 52

Connections E-support E Commerce Demo 52

Second to None

MARCH 22, 2019

1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand.

Connections 63

Connections Brands 2008 Social Media 63

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 111

Retail Brands E Commerce Demo 111

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer Relationships Brands Sales 52