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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

– Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights. Solis redefined CX as more than a trend, positioning it as central to brand strategy.

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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

While time-consuming, the benefits of solving the problem publicly often outweigh the risks of ignoring it. Always demonstrating the final results of customer conversations as a solution also contribute to customer trust in your brand. Should You Delete Negative Comments? The Public Perception of Silence: A Missed Opportunity?

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Transforming Your Competitive Advantage with Radical Consumer Centricity

C3Centricity

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms.

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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. Tiffany & Co.

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Winter 2024 CX Trends: Navigating AI, Society, and Experience Design

InMoment XI

Successful AI integration combines AI with Human Intelligence (HI) to ensure ethical, relevant, and brand-aligned interactions. Key takeaway: Thoughtful AI integration, with human oversight, augments customer connections rather than replacing them. Brands must foster inclusion through thoughtful CX strategies.

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Are We Building Relationships That Will Last a Lifetime?

Speaker: Lauren Feehrer, President and Founder of LoyaltyCraft Consulting

Genuine connections between brands and consumers happen when empathetic team members are enabled with effective conversational messaging technology. Even before COVID-19, a PWC study revealed that 59% of global consumers felt that companies had lost touch with the human element of customer experience.

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Top 3 Ways to Conquer Virtual Retail Woes With Messaging

Learning objectives: Create genuine connections through channels consumers prefer. Check out this quick read to discover strategies to make your brand stand out and go beyond customer expectations. Discover three ways to improve business outcomes by deploying messaging and AI to meet these expectations.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.