InMoment XI

MAY 14, 2022

In what ways do your favorite brands help create your personal brand? We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. Tiffany & Co.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

Feedbackly

JUNE 3, 2024

If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level. Credits: Nike Perhaps, no brand has mastered the art of selling emotions as Nike. This was the case with Burberry, a brand renowned for its high-end merchandise.

Brands 52

Brands Marketing 2005 Connections 52

eglobalis

AUGUST 13, 2024

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. Each segment is led by a division that specializes in its respective area.

E-support 445

E-support Innovation Customer Centricity Loyalty 445

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Feedback 195

InMoment XI

APRIL 9, 2024

Facebook is one of the most widely used social media marketing tools today. However, there may be instances where your business must learn how to delete a Facebook Page in order to protect your brand reputation. Given the importance of social media marketing , this can hurt your business reputation and drive potential customers away.

Brands 195

Brands Social Media Feedback Management 195

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. A recent study from McKinsey & Company found that 71% of shoppers expect personalized communication from brands. Table of contents What is direct marketing? What is direct marketing?

Connections 98

Connections Marketing Social Media Advertising 98

CSM Magazine

MAY 14, 2024

CommBox, the leader in AI and automated customer communications, is today launching its new partner programme, CommBox Connect. This programme opens CommBox’s market-leading technology to the broader customer service ecosystem, offering new revenue streams, faster time-to-value, and a more diversified client portfolio.

Connections 52

Connections Marketing 2013 Omnichannel 52

Strativity

NOVEMBER 28, 2022

The news anchors debated the pending recession, mid-term elections, and the real estate market. The stock market wasn’t accessible through an app, Airbnb had just launched, and Lyft and Uber hadn’t even been invented. A future-proof approach to brand tracking.

2008 98

2008 Connections Brands 2023 98

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. Let’s first dive into what makes customers more loyal to brands.

Loyalty 62

Loyalty Brands Social Media Consumers 62

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. Let’s first dive into what makes customers more loyal to brands.

Loyalty 62

Loyalty Brands Social Media Consumers 62

SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Marketing Social Media Connections 52

InMoment XI

MARCH 23, 2022

The news media has been rife this last year or so with stories of The Great Resignation—an unprecedented tidal wave of job market churn that has seen millions upon millions of employees quit their jobs. The truth, however, is much more nuanced than that. ” A More Progressive Employee Experience Concept.

Brands 370

Brands Document Employee Experience Events 370

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands 2020 2021 97

Optimove

MARCH 26, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. Discover which level you are on and how you can move up.

2024 64

2024 Connections Download 2025 64

SurveySensum

AUGUST 6, 2024

Did you know that 73% of customers are more likely to trust a brand they already know? When it comes to creating strategies to make customers keep coming back to you, brand awareness is your way in. Brand awareness is what makes your brand stand out among your competitors. What is a Brand Awareness Survey?

Brands 52

Brands Marketing Demo Loyalty 52

BirdEye

NOVEMBER 11, 2024

Marketing magic isn’t about big budgets—it’s about big ideas. Across the UK, local businesses are creating standout campaigns through creativity and community connection. Across the UK, local businesses are creating standout campaigns through creativity and community connection. Ready to be inspired?

Multi-Channel 52

Multi-Channel Social Media Marketing Innovation 52

BirdEye

DECEMBER 26, 2023

Every business owner wants to expand and invest in newer markets. But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. That is all correct.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Online Influence.

Connections 75

Connections Brands 2008 Social Media 75

Optimove

SEPTEMBER 25, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: At Optimove Connect 2025, you’ll transform connections into growth. Connect with peers, explore proven solutions, and stay ahead of market trends. Mark your calendars – Optimove Connect returns to London on March 19-20, 2025.

2025 52

2025 Connections Marketing Workshop 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing 2025 Events 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consumers Loyalty 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article: Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consulting Consumers 52

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

BirdEye

JULY 6, 2023

The current digitally connected world makes that process very easy. This blog post covers the top 8 types of messages that customers can leverage to stay connected with their customers. With the best email services in the market, you can understand your customers’ preferences and always put your best foot forward.

Connections 98

Connections Document Communication Customers 98

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 B2C Consumers 119

Second to None

MARCH 22, 2019

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Online Influence.

Connections 63

Connections Brands 2008 Social Media 63

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119

2024 Marketing Consumers Download 119

Optimove

APRIL 13, 2023

Remember the early days of personalization when your name in an email or an SMS birthday greeting was about as much as your marketing stack could muster? In 2023, consumers expect personalization in every interaction they have with a brand, and if they don’t get it, the competition is a click away … The good news? The problem?

Telecommunications 52

Telecommunications Brands Marketing Multi-Channel 52

Optimove

APRIL 18, 2024

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Connections 76

Connections Customer Engagement Marketing 2024 76

CSM Magazine

JUNE 27, 2024

Creating a connected customer experience (CX) at every stage of the customer journey is essential for long-term success. No longer is it sufficient for businesses to simply offer a good product or service; customers now expect seamless, personalized interactions across all touchpoints with your brand.

Customer Journey 52

Customer Journey Connections Customer Experience Social Media 52

Comm100

OCTOBER 31, 2024

The way brands promote their solutions has changed over time. We’ve come a long way from traditional marketing tactics and embraced new ways of promoting the solutions we offer. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience.

Marketing 52

Marketing Social Media E Commerce E-support 52

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

BirdEye

JUNE 13, 2024

That’s where content marketing comes into play. In this blog post, we’ll explore why content marketing is essential for small businesses, the steps to creating a winning content marketing strategy, and practical tips on ensuring success. Table of contents Why do small businesses need content marketing?

Marketing 64

Marketing Social Media Advertising Webinar 64

Retently

AUGUST 15, 2024

Key Takeaways CSAT surveys focus on a customer’s immediate feelings about a specific interaction (such as, after a ticket is resolved) or experience with your brand (like, how smoothly a delivery was handled). As a matter of fact, there are about twice as many CSAT tools than NPS available, particularly for brands. Let’s get started!

Retail 78

Retail 2024 Brands Feedback 78