TechSee

AUGUST 14, 2023

Adrian Swinscoe, Customer experience advisor, author, speaker Adrian is a huge fan of organizations that do great things for their customers and has been helping many achieve their own level of greatness for over 25 years via consulting, writing, speaking workshops, and advisory work.

2023 207

2023 Customer Service Contact Center Customer Centricity 207

SurveySparrow

JUNE 21, 2023

In today’s fast-paced and highly competitive business environment, the role of a Customer Experience Consultant, often shortened to CX consultant, is becoming increasingly significant. They strive to ensure every customer-brand interaction is as positive, memorable, and impactful as possible.

Consulting 52

Consulting Metrics Customer Journey Mapping Customer Experience 52

InMoment XI

DECEMBER 16, 2021

Whenever the subject of employee satisfaction and engagement arises, it is often difficult to differentiate between them. Just as customer satisfaction doesn’t equate to loyalty behavior, if you believe that “a satisfied employee IS an engaged employee”, it’s likely that you can’t articulate a distinction. Rules of Engagement.

Communication 260

Communication Culture Definition Employee Experience 260

Experience Investigators by 360Connext

APRIL 30, 2015

We know this technique as the peak-end rule , which not only helps retain customers after things go awry, but often has the power to forge stronger loyalty from an otherwise bad experience. Letting customers call the shots. Michaels put some real thought into this- not as an exit point, but as an important customer touchpoint.

Brands 266

Brands 2013 2014 Retail 266

ClearAction

DECEMBER 16, 2017

Customer Centric Culture Lynn Hunsaker. What Does it Mean to be Customer-centric? To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own interests at the customer’s expense. There’s a myth that talking often to your customers (sales, service, surveys, etc.)

Customer Centricity 63

Customer Centricity Culture Return on Investment Customers 63

SurveySensum

JANUARY 12, 2024

The emphasis is now on creating personalized experiences that resonate on a personal level, recognizing each customer’s individuality. And as consumers are increasingly seeking meaningful engagements, businesses must incorporate empathy and personalization into their customer feedback mechanisms.

Feedback 52

Feedback Engagement Customer Journey Mapping Social Media 52

TechSee

JUNE 16, 2022

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

ClearAction

JANUARY 10, 2018

What is Customer Centricity DNA? What is customer-centricity DNA? And centricity means “being situated at the center; a position of central prominence or importance”. And centricity means “being situated at the center; a position of central prominence or importance”. Lynn Hunsaker. to-1 ratio.”.

Customer Centricity 71

Customer Centricity 2006 Customers Customer Experience 71

InMoment XI

FEBRUARY 12, 2024

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. Define Your Customer Touch Points Start by mapping out all the touchpoints where your customers interact with your business.

NPS 260

NPS Net Promoter Score Effort Score ROI 260

Beyond Philosophy

JULY 5, 2015

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

Customer Centricity 111

Customer Centricity Banking Airlines Customers 111

Experience Investigators by 360Connext

MARCH 26, 2024

Unlock the future of customer experience as I, Jeannie Walters, team up with Greg Kihlström from the Agile brand to dissect the fascinating blend of strategy and technology that’s shaping how we interact with businesses today. The potential for B2B markets to embrace this trend sparks a thought-provoking discussion.

2024 178

2024 Banking Advertising ROI 178

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media 2010 109

ClearAction

DECEMBER 30, 2017

Customer-Centric Innovation Lynn Hunsaker. What defines a customer-centric organization, and why is taking a customer-centric approach increasingly seen as important? Clear Action’s Lynn Hunsaker and Patricia Seybold Group’s Matthew Lees argue the business case for a customer-centric organization.

Customer Centricity 54

Customer Centricity Innovation Magazine Customers 54

Experience Investigators by 360Connext

OCTOBER 17, 2018

Leaders toss around terms like “engagement” and “transformation” in ways that make those terms seem less important than they are. We aim for an exceptional “journey” for our customers but are only referring to marketing. My 3 buzzwords: Engagement. Engagement. Transformation.

Leadership 227

Leadership Culture Customer Centricity 2019 227

Experience Investigators by 360Connext

APRIL 9, 2015

When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. How do you want customers to experience your brand? Barnes & Noble.

Customer Focused 235

Customer Focused Multi-Channel Customer Centricity Magazine 235

Second to None

OCTOBER 23, 2018

With the onslaught of fast-casual, point-and-pick pizza chains like Blaze Pizza and MOD Pizza disrupting the homeostasis of the industry, it is important that your pizza brand is observing and responding to these evolving consumer expectations.

Brands 74

Brands Measurement Magazine Customer Centricity 74

CSM Magazine

JUNE 24, 2021

The future of business is customer-centric. Especially after the pandemic, it’s more important than ever for companies to create meaningful customer interactions across all communication touchpoints and focus on engagement rather than aggressive self-promotion. They expect more from brands.

Customer Centricity 52

Customer Centricity Technology Social Media Reference 52

CX Accelerator

NOVEMBER 11, 2022

Collaboration with Ben Motteram and Nate Brown To transform an organization into one that is more customer centric is a complex task that requires many different skills. Customer experience is multi-disciplinary. Resource: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by Denise Lee Yohn.

Customer Journey Mapping 307

Customer Journey Mapping Customer Journey Customer Centricity Customer Insights 307

2020 Research

AUGUST 29, 2022

11, 2022, on how to build successful brand communities at scale. This can be done through a branded insight community (IC). A quantitative insight community (IC) enables customer-centric brands to create a continuous flow of deep customer insights. Continue reading for a full overview of this webinar.

Brands 52

Brands Banking Webinar Insights 52

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Michelli Experience

MAY 22, 2018

This week we are flipping our conversation to discuss five things you absolutely must do to be customer-centric. Let’s get straight to it: Embrace Customer Centricity as a Way of Being. For me customer centricity is a way of thinking, differentiating, and being. Customer Need Fulfillment.

Customer Centricity 49

Customer Centricity Blog Connections Reference 49

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Nonetheless, engaging with the ‘instageneration’ calls for initiatives that revolve around authenticity, truth, and social responsibility. Yet the thing is, they bear little resemblance to their predecessors.

Connections 75

Connections Brands 2008 Social Media 75

Second to None

SEPTEMBER 7, 2018

Whether it is happening at the point-of-sale, within social media , on the sales floor or any other channel, ultimately it is the individual people that are responsible for translating your brand message to consumers at large. First impressions play a huge role in any relationship and that is especially true for brands and consumers.

Brands 63

Brands Social Media Retail Voice of Customer 63

CX Journey

DECEMBER 18, 2014

The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, " Digitally empowered customers are firmly in charge, bouncing from channel to channel at the drop of a hat.” Engage : So you had a great first date.

Customer Centricity 76

Customer Centricity Customer Experience Competitive Advantage Culture 76

Experience Investigators by 360Connext

APRIL 21, 2015

Listen to your salesperson’s product demo or and see how many times “this product,” “our product” or the name of the product is mentioned compared to discussing what customers have shared about how it meets their needs. What’s really meaningful to your customers?

B2B 285

B2B B2C Social Media Innovation 285

Second to None

OCTOBER 16, 2018

The holiday season is approaching and it can help determine whether 2018 was a year of growth or stagnation for your retail brand. New technologies have shifted consumer expectations, changing the necessary preparatory work that a brand must complete to ensure a bountiful holiday season.

Customer Engagement 67

Customer Engagement Engagement Retail Voice of Customer 67

Second to None

AUGUST 16, 2018

Creating an excellent Customer Experience has become a major differentiator across most industries, but is especially impactful in the financial services space. Nowadays, creating a great experience requires more than training employees to provide exceptional customer service. 1] [link]. [2] 2] [link]. 1] [link]. [2] 2] [link].

Financial 59

Financial Measurement Brands Customer Experience 59

Second to None

JUNE 12, 2018

Fostering a consistently authentic Customer Experience is a challenge for brands of all different sizes. However, as your brand expands to different locations across your region or country, it becomes increasingly challenging to retain the authenticity that led to past profits. 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omnichannel 72

Beyond Philosophy

DECEMBER 19, 2017

Per the 8th annual “ Customer Experience Excellence Study” published by KPMG Nunwood, shows that Customer Experience in the UK is lagging. Ten-thousand respondents ranked brands’ Customer Experience based on six categories. Per the report, brands in the U.K. Per the report, brands in the U.K. Resolution.

2002 153

2002 2017 Customer Centricity Consulting 153

Experience Investigators by 360Connext

MAY 20, 2015

Yes, it’s the actual experience you have as a customer with a particular brand or organization. But the definition of a “good” customer experience is based on how you feel after that experience. And that’s why Customer Experience Investigation™ is important if you are a business leader.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Nonetheless, engaging with the ‘instageneration’ calls for initiatives that revolve around authenticity, truth, and social responsibility. Yet the thing is, they bear little resemblance to their predecessors.

Connections 63

Connections Brands 2008 Social Media 63

Second to None

APRIL 4, 2019

It may be easy for C-level leaders to place the responsibility of cultivating a culture of engagement in the hands of management while they turn their attention towards high-level business affairs. Engagement levels coincide with the perceived satisfaction and fulfillment that employees feel towards their position and workplace.

Culture 83

Culture Engagement Leadership Customer Centricity 83

Horizon CX

APRIL 4, 2019

Bosworth and Holland have also published a more updated version of the concept in a book published in 2010 titled Customer-Centric Selling, Second Edition which is worth checking out as it addresses more of the current trends in the digital sales and business environment. You cannot force me to trust you.

Customer Centricity 40

Customer Centricity Sales Communication 2010 40

Strativity

AUGUST 30, 2023

It’s an honor to see our collaborative effort to create innovative, customer-centric products and experiences recognized by the design community with distinctions such as the IDEA awards.” “At At Material, we understand the integral role design plays in the larger customer experience,” added Bill Kanarick, CEO of Material.

2023 52

2023 Customer Centricity Innovation Consulting 52

Experience Investigators by 360Connext

MARCH 5, 2015

Take the time to hear customers each step of the way. Customers have been trained in many industries to expect poor service. Customer-centric leaders should realize how these expectations weave into the experience overall, creating either delight or disappointment. The bar is so low for meeting expectations.

Customer Service 274

Customer Service Sports Social Media Communication 274

Second to None

SEPTEMBER 27, 2018

The goal for most major retail brands is to expand their brick-and-mortar locations so that they reach as many consumers as possible. As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels.

Retail 69

Retail Measurement Brands Omnichannel 69