Michelli Experience

JUNE 28, 2016

As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. From there, I work with leaders to determine what they want to be known for and what they want to hear their customers say about them.

Brands 74

Brands Social Media Reference Financial 74

Beyond Philosophy

OCTOBER 14, 2014

Home Depot is the latest big brand to suffer a large-scale data breach, affecting over 56 million payment cards. Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company. Trust and the Customer Experience Emotions are an important part of any customer experience.

CEM 131

CEM Loyalty Blog Books 131

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Beyond Philosophy

MARCH 27, 2021

However, these examples also represent critical areas for your Customer Experience design. Sound and Smell are an area often overlooked by organizations when it comes to the details and how it supports your brand image. In this episode, we speak with sound and smell design expert Simon Faure-Field , CEO of Equal Strategy.

Call Center 147

Call Center Transportation Consulting Customer Experience Design 147

Beyond Philosophy

MAY 31, 2019

Nobel-Prize Winning Economist and Professor Daniel Kahneman along with Barbara Frederickson theorized that what people remember most about an experience is the moment when they felt the most intense emotion and how they felt at the end. They influence how they think about the company or brand.

Net Promoter Score 153

Net Promoter Score Customers Connections Brands 153

Beyond Philosophy

FEBRUARY 3, 2015

Helping your Customers make a decision is an important element in your Customer Experience design. Zhecho Dobrev, one of our consultants published his musings on this concept. Surely the manager of the aforementioned market won’t leave you facing umpteen brands of shaving foam to muddle through on your own.

CEM 121

CEM 2004 Books Retail 121

Beyond Philosophy

JANUARY 23, 2019

In our global Customer Experience consultancy, we use the Emotional Signature ® to help organizations discover what the “real reasons” are to buy their product or service. The Emotional Signature measures the emotional engagement you have with your customers. Often the brand image can be the replacement question.

Management 144

Management Reference Hotels Consulting 144

Beyond Philosophy

FEBRUARY 10, 2015

Body language is something we talk a lot with our clients about when we consult them on Customer Experience. How your team presents itself to customers can become an extension of your brand. Grim origins of the term aside, the white coat moment, has evolved to represent the branding moments of an experience.

Reference 135

Reference Books Blog Leadership 135

Beyond Philosophy

JUNE 25, 2021

The political climate pulled brands into taking political stances that companies wanted no part taking. In other words, if you are a petroleum company, avoid green issues, even if they are important to your customers because it isn’t credible and it will do more harm to your brand than good. Stick with what you can stand behind.

Insights 153

Insights Customer Experience 2021 Books 153

Beyond Philosophy

APRIL 2, 2021

This underexploited area is why I was so keen to get Simon Faure-Field , CEO of Equal Strategy , an experience design consultancy, on a recent podcast. Faure-Field is an expert in sound and smell as part of the Customer Experience. The Dulcet Tones of Sound Design for CX.

Hotels 117

Hotels Consulting Brands Call Center 117

Strativity

FEBRUARY 5, 2018

Los Angeles – LRW, a leading global analytics and insights consultancy, announced today that it has completed the purchase of Strativity Group, an award-winning, global customer experience and culture design firm. We also expect expanded opportunities for our employees. www.LRWonline.com.

Consulting 40

Consulting Culture Innovation Customer Centricity 40

Beyond Philosophy

MAY 24, 2019

The Peak-End Rule says that what people remember about an experience is how they felt at the moment when emotion was the strongest and how they felt when the experience was over. These emotions can make or break your chances for customers to form Customer Loyalty. What emotions are you trying to evoke?

Loyalty 100

Loyalty Customer Experience Design Consulting Information 100

Michelli Experience

NOVEMBER 14, 2017

When I was asked to do a TEDx talk about a year ago, I keyed in on the message that your brand (be that your individual brand or your corporate brand) is little more than “what people say about you when you are not around.”. Of all things for which Ed is known, “signature baseballs” is a substantial element of his brand.

Brands 45

Brands Hotels Magazine Leadership 45

Beyond Philosophy

OCTOBER 14, 2014

Home Depot is the latest big brand to suffer a large-scale data breach, affecting over 56 million payment cards. Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company. Trust and the Customer Experience. View our books on Customer Experience here.

Net Promoter Score 102

Net Promoter Score CEM Books Customer Retention 102

Michelli Experience

SEPTEMBER 30, 2016

In the course of my work as an experience designer and consultant, I have been defining customer experience strategy as a disciplined approach to brand differentiation achieved by elevating the perception of those you serve based on their interactions with you.

Net Promoter Score 89

Net Promoter Score NPS Financial Consulting 89

Beyond Philosophy

APRIL 24, 2021

Verint helps the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. He asked us if we had any advice for businesses with a small budget on how to use concepts from the behavioral sciences to improve moments in their Customer Experience.

Customer Experience 88

Customer Experience Consulting Customer Relationships Download 88

Michelli Experience

DECEMBER 6, 2016

I’ll admit it, as a customer experience consultant I have a tendency to see improving customer experience as a cure for all business ills. According to Gartner, 85% of business to customer relationships will not involve human interaction by 2020.

Customer Experience 85

Customer Experience Social Media Mobile Customer Service Consulting 85

Michelli Experience

JANUARY 17, 2017

Over the years, as a customer experience consultant, I’ve increasingly become a student of “game theory” and of the “gaming industry.” The story, from the perspective of gaming, typically involves character development, dialogue, and ways for gamers to personalize their experience. I sense I am not the only one.

Customer Experience 85

Customer Experience Banking Sports Consulting 85

Michelli Experience

OCTOBER 12, 2016

I’ve been doing customer experience design for a long, long time. In the old days, I would have read about some intriguing customer innovation and assumed that the attempted breakthrough was crafted on a firm foundation of customer listening and data analysis.

Airlines 89

Airlines Travel Customer Experience Design Innovation 89

Strativity

FEBRUARY 14, 2017

Global customer experience design and transformation firm focus on customers yields exceptional results. the world’s leading customer experience consultancy, proudly announced today that the firm was named to Consulting Magazine’s 2017 Seven Small Jewels ranking.

2017 40

2017 Consulting Magazine Customer Experience Design 40

Strativity

FEBRUARY 14, 2017

Global customer experience design and transformation firm focus on customers yields exceptional results. the world’s leading customer experience consultancy, proudly announced today that the firm was named to Consulting Magazine’s 2017 Seven Small Jewels ranking.

2017 40

2017 Consulting Magazine Customer Experience Design 40

Michelli Experience

MARCH 23, 2016

In the face of these unpredictability drivers (and so many more that I didn’t dare list), our customers are looking for order through brands that offer predictability in products and services. In fact, much research about the way consumers perceive “brands” hinges on the consistency and predictability of a company’s offerings.

Brands 56

Brands Travel Consumers Technology 56

Beyond Philosophy

SEPTEMBER 12, 2020

In the beginning, luxury brands were the most interested in creating outstanding esthetic design. There are a few ways you can use this concept to manage your Customer Experience: Recognize that esthetics matter. Design a deliberate appeal to your offerings. Any investment you make here will be worth the money.

Fashion 113

Fashion Customer Experience Design Consulting Presentation 113

Storyminers

JULY 29, 2016

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Stop trying to “satisfy” customers.

B2C 49

B2C Customer Retention Brands Social Media 49

Prophet

DECEMBER 10, 2019

This year, Prophet took home 7 Transform APAC Awards that recognized our work in brand strategy, design and innovation across a range of industries. The post How Prophet Helped China’s Local Heroes Build Winning Brands appeared first on Brand and Marketing Consultancy | Prophet.

Brands 52

Brands Consulting Innovation Marketing 52

Michelli Experience

NOVEMBER 1, 2016

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.

Connections 85

Connections Social Media Customer Experience Design Reference 85

CX Journey

APRIL 21, 2015

Image courtesy of xianrendujia What do your employees know about customer experience? I''ve been talking about the importance of employees to the customer experience since my days at J.D. Power and Associates 20 years ago; sadly, in the heat of customer experience design efforts, employees are still forgotten.

Customer Experience 81

Customer Experience Roadmap Employee Experience Customers 81

Beyond Philosophy

SEPTEMBER 19, 2019

Organizations do not invest what they should to understand the customer . Customer Experience design is often through the lens of the organization rather than from a customer’s point of view. I have been consulting on Customer Experience since 2002. To listen in , please click here [link].

Customer Satisfaction 113

Customer Satisfaction 2002 Customers Books 113

Michelli Experience

JUNE 29, 2016

(..)

Brands 45

Brands Customer Experience Customers Consulting 45

Michelli Experience

JANUARY 24, 2017

Her category creation is reflected in marketing imagery and the design of the female-centric experience. Essentially blue ocean strategy centers around creating your own unique business category (like Cirque Du Soleil or Yellowtail Wine) which in turn makes traditional competition irrelevant. Patrice did just that in creating GAC.

2005 111

2005 Customer Centricity Automotive Social Media 111

Michelli Experience

APRIL 20, 2016

POPS stands for “Points of Parity ” and PODS is an acronym for “Points of Distinction” In simplest terms, Points of Parity (POPS) are qualities that you share with competitive brands deemed to be excellent. These POPS won’t win you business but the absence of points of parity could cause you to see customer churn.

Customer Experience Design 53

Customer Experience Design Brands Reference Books 53

Wootric

FEBRUARY 14, 2019

Why we love Clare: She’s a digital nomad, keynote speaker, Founder of CMXperience , and shares her personal thoughts and experiences on The CX Nomad. Why we love David : He’s VP of Customer Insights at Ancestry.com. A CX Consulting. It’s not as easy as we think and our brains work against us! Joey Coleman.

Workshop 67

Workshop Consulting Customer Experience Professionals Books 67

Beyond Philosophy

OCTOBER 18, 2019

Now my automatic purchases here are the result of many years of trust and consistently excellent experiences with Apple and Delta. From a Customer Experience Management perspective, wouldn’t it be great for you if all of your customers were like that about your brand? That isn’t true.

Airlines 90

Airlines Books Travel Consulting 90

Stella Connect

JANUARY 4, 2022

And if you’re in a contact center performance management role, you’ve probably invested a lot of time and energy into your customer service training and customer service coaching programs. You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease.

Customer Service Training 97

Customer Service Training Customer Service Contact Center Customers 97

Michelli Experience

APRIL 14, 2017

Anjali Lai writes in her Forrester report that several high-intensity emotions are tightly linked to consumer spend, brand preference, and brand love. The analysts tell brands: These are the emotions that matter. The technologists tell brands: We can detect if your customers are experiencing Joy, Sadness, and Fear.

Feedback 89

Feedback NPS Airlines 2016 89

Michelli Experience

FEBRUARY 10, 2016

I carry that evaluation process through every touch point with a brand including if/how they solicit feedback from me about their service delivery. Ask questions that show the customer you want to serve them better not that you are asking them to help you build a business that will make you more profitable.

Feedback 53

Feedback Consulting Customers Presentation 53

Michelli Experience

JUNE 7, 2016

Muhammad Ali was not only a civil rights advocate and exceptionally talented boxer – he was and will be an enduring brand. From an advertising perspective, his equity extended in commercial endorsements of brands like Louis Vuitton, Porsche, Apple, Coke, Gatorade, and Pizza Hut.

Advertising 72

Advertising Brands Presentation Management 72