eglobalis
NOVEMBER 5, 2024
His frameworks were well ahead of their time, becoming essential guides for brands seeking to cultivate meaningful connections online. This book highlights Solis’s remarkable ability to anticipate the digital revolution and became essential reading for businesses facing evolving consumer expectations and behaviours.
C3Centricity
NOVEMBER 26, 2024
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.
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InMoment XI
JULY 13, 2023
In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated. How Prepared Do You Feel for Consumer Duty? What Have Been Your Biggest Challenges in Getting Ready for Consumer Duty?
eglobalis
OCTOBER 21, 2024
While time-consuming, the benefits of solving the problem publicly often outweigh the risks of ignoring it. Always demonstrating the final results of customer conversations as a solution also contribute to customer trust in your brand. This action led to a perception of evasion, harming their brand image further.
Advertiser: Vanilla Forums
What do consumers expect when it comes to CX? What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand.
InMoment XI
FEBRUARY 3, 2022
If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.
InMoment XI
JULY 20, 2022
Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Check out these must-read articles!
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This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. Reports of the death of in-store shopping have been greatly exaggerated.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers.
Advertiser: Vanilla Forums
What do consumers expect when it comes to CX? Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings.
Speaker: Lauren Feehrer, President and Founder of LoyaltyCraft Consulting
Genuine connections between brands and consumers happen when empathetic team members are enabled with effective conversational messaging technology. Even before COVID-19, a PWC study revealed that 59% of global consumers felt that companies had lost touch with the human element of customer experience.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
Advertiser: TTEC
Learning objectives: Create genuine connections through channels consumers prefer. Check out this quick read to discover strategies to make your brand stand out and go beyond customer expectations. Leverage AI-powered conversational bots to boost efficiencies without compromising empathy.
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Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty. Now the question is: how to get CX right?
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? Common mistakes brands encounter with local search and how to fix those. With that in mind, I think it's safe to say your online presence is the silver bullet of your business.
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