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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

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Brian Solis’s journey is one of consistent foresight and evolution, making him one of the most impactful voices in the fields of digital transformation, customer experience, and innovation. His frameworks were well ahead of their time, becoming essential guides for brands seeking to cultivate meaningful connections online.

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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

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For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. Why Business Cases Alone Can’t Foster Innovation Business case studies are often used in CX education to teach professionals how companies solved specific challenges.

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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

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While time-consuming, the benefits of solving the problem publicly often outweigh the risks of ignoring it. Always demonstrating the final results of customer conversations as a solution also contribute to customer trust in your brand. This action led to a perception of evasion, harming their brand image further​.

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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

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Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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Transforming Your Competitive Advantage with Radical Consumer Centricity

C3Centricity

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.

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Staying Ahead of the Game: Behind Foot Locker’s Innovative CX Program to Fit the Modern Athlete

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We at InMoment have had the pleasure of working with some of the world’s greatest brands—and one brand that definitely stands out on that list is global footwear retailer, Foot Locker. 4 Tips to Drive Innovative Customer Experience. Innovation Tip #1: Understand Your Audience. Let’s dive in!