Remove Brands Remove Customer Care Remove Social Media
article thumbnail

Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%. Should You Delete Negative Comments?

article thumbnail

Social Customer Care: What Every Marketer Needs to Know

Experience Investigators by 360Connext

We get asked a lot about how to help customers in the 24/7 always-connected world we live in. Customers turn to social media to get questions answered quickly, report issues about products, praise great service and much more. Social customer care is going to be with us forever. What about you?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. You can think of it as your eyes and ears on social media with the information it provides.

article thumbnail

Beyond Transactions: How CX, AI, and Emotion Are Driving Business Growth

InMoment XI

Its no longer about just resolving customer issuesits about crafting meaningful, emotionally resonant experiences that drive loyalty and commercial success. Customers today expect more than transactions; they expect seamless, engaging, and meaningful interactions across every touchpointwhether online, in-store, or through customer service.

Culture 195
article thumbnail

The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. To capitalize on those behaviors, you need to be able to perform customer behavior analysis.

article thumbnail

Social Media Customer Service: A How-to Guide for Boosting Satisfaction and Engagement

Brandwatch CX

Saving money, quicker response times and happier customers: its no wonder social media customer service is growing at a rapid pace. Social customer service costs around $1 per interaction , six times cheaper than phone support costs. Twitter reports that customer service interactions have increased by 2.5

article thumbnail

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.