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Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. How do you want customers to experience your brand? Barnes & Noble.

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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

But a few years later, it became clear just how accurately he had anticipated the future of digital interaction and customer engagement. His frameworks were well ahead of their time, becoming essential guides for brands seeking to cultivate meaningful connections online.

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

Customer experience is about so much more than call-center scripts or proper protocol around customer complaints. The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. Silos make understanding the customer journey that much harder.

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

Customer Experience Leaders Have a Global Customer Focus. Even after over a decade of helping small and large businesses alike, I still meet leaders who believe that Customer Experience is just about so much call-center scripts or proper protocol around customer complaints. Share the best stuff!

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Brand Slogans as CX Promises: How to Build Lasting Customer Loyalty

ShepHyken

It was meant to reassure customers that the burgers were made with fresh, wholesome ingredients. The slogan was a CX promise that focused on Steak ‘n Shake’s commitment to quality. This made me realize that many slogans are, in effect, brand promises that suggest the experience the company or brand wants its customers to have.

Brands 83
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4 Ways Core Values Build Muscles for Your Brand

Experience Investigators by 360Connext

And when this package travels beyond Bodybuilding.com’s control and into the care of a shipping company, it’s kind of like saying “You can keep us happy by keeping our customers happy.”. Customer-focused. It’s not about being the best at what they do, it’s about the experience the customer has with the brand.

Brands 234
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How does a customer-focused CEO make decisions?

Customer Bliss

We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. This behavior is a hallmark of CEOs obsessed with building customer-driven growth.