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The Forrester Wave™ Recognizes Optimove as a Good Fit for Digital-First Marketers in its Cross-Channel Marketing Hubs, Q4 2024 

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

2024 52
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants.

Brands 52
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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale. What is voice of the customer?

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Contact Centres Impact Customer Loyalty: 5 Ways to Turn Agents into Brand Guardians

CSM Magazine

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. Magnus Geverts of Calabrio discusses what organisations can do to support their frontline staff. . According to 88% of contact centre managers, brand perception also directly influences overall company revenue.

Loyalty 52
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Sabio Group’s New E-Book Redefines the Role of CRM in Customer Experience Transformation

CSM Magazine

Sabio Group, the digital experience transformation services specialist, has launched a new e-book which takes a deep dive into the role that Customer Relationship Management (CRM) systems play in shaping and orchestrating modern customer journeys.

Books 52
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How DTC Brands Deliver Standout, Personalized Online Experiences

Kustomer

Digital-first brands don’t have to deal with this problem. You’ll be able to know a customer’s preferences, buying history, sentiment, previous interactions with the brand, status of their orders, even their preferred channels of communication. The spread of e-commerce has created a paradox. Download the guide here.

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How DTC Brands Deliver Standout, Personalized Online Experiences

Kustomer

Digital-first brands don’t have to deal with this problem. You’ll be able to know a customer’s preferences, buying history, sentiment, previous interactions with the brand, status of their orders, even their preferred channels of communication. The spread of e-commerce has created a paradox. Download the guide here.