This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Successful AI integration combines AI with Human Intelligence (HI) to ensure ethical, relevant, and brand-aligned interactions. To learn more about how organizations are utilizing AI without losing the human touch, download this guide today! Thank you Your download will begin shortly.
Community ties strengthen as reputation management efforts reinforce positive perceptions and member engagement. Competitive edge over financial institutions as a result of consistently high member satisfaction leading to positive brand image. Thank you Your download will begin shortly.
Customers are increasingly likely to switch brands if they don’t feel satisfied. Loyal customers are likely to spend more and advocate for your brand. It includes thoughts, feelings, and opinions regarding the brand, product, or service. Thank you Your download will begin shortly. What Is Voice of Customer Analysis?
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,
Not only does a better CX improve customer satisfaction, increase retention, and create more engagement, it also drives key business results, including lower operational costs and higher profits. Download the eBook and get started with impactful, integrated CX today. Getting your customer experience (CX) right drives business success.
Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.
Today, I’m going to share some tips for reviewing your survey program for better response rates, higher program engagement, and better representative results. In the following sections, I will delve into strategies that not only increase your response rate but also invigorate program engagement and yield more representative results.
It involves managing the firm’s brand, and ensuring that the public, clients, and the media perceive the firm as a trustworthy and competent entity. The more credible and trustworthy your online reputation, the more likely potential clients are to engage with your services. This helps to build credibility and public awareness.
Leaders toss around terms like “engagement” and “transformation” in ways that make those terms seem less important than they are. You can download it here.). My 3 buzzwords: Engagement. Engagement. Leaders must engage employees to deliver a great experience. And I agree. Is that odd?
A seamless, personalized, and engaging buyer journey is the difference between a one-time shopper and a loyal customer. One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). Today’s shoppers aren’t just looking for products; they’re looking for experiences. Let’s dive in!
Preferences for how they interact with your brand today will certainly shift in the future. Engage employees. Your ongoing customer experience transformation work will not be successful if you have not properly engaged employees in it. Download the Toolkit. Always keep tabs of changing customer needs. Get Calculator.
Happy customers become brand advocates, fueling growth through positive customer feedback. During challenging times, customers appreciate brands that provide assistance and support when needed. To access all the key drivers of NPS and discover who the leading brands are in the UK, download your copy of the report findings here.
Download for FREE – June 10th only! When you come out to inspect the work, not only does your cracked windshield look brand new, but your car looks like it just rolled off the showroom floor. Bonus: In honor of this guest post on 360Connext, I’m making Purple Goldfish free today on June 10th for download on Amazon.
Leaders toss around terms like “engagement” and “transformation” in ways that make those terms seem less important than they are. You can download it here.). My 3 buzzwords: Engagement. Engagement. Leaders must engage employees to deliver a great experience. And I agree. Is that odd?
Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. ( McKinsey ) Over 90% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Spotify saw app downloads increase by 200% during the campaign, along with a surge in active users.
Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. This minimizes overload while increasing relevance.
If you’ve read my article on Listening Assessments or downloaded our free Customer Interview Guide resource , you know I love customer feedback that tells a story and contextualizes our other data. Customer Moment #4: A new customer raves about their first engagement with your organization. Keep asking questions.
The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer. Your customer has expectations from your brand throughout their journey.
Optimove Engage Empower your teams by unlocking creativity, streamlining content creation, and delivering personalized customer experiences at scale. AI-Led Content Creation for Every Channel With Optimove Engage, marketers can create once and iterate continuously. Want more product info?
Up your mobile marketing game with this guide Download Now Why it Matters: Integrating Viber into Optimove opens new opportunities for brands to engage global audiences in a powerful channel with hyper-personalized, real-time campaigns. Meet the teams, see live demos, and learn how to elevate your customer engagement strategies.
Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.
In this article, we’re going to share some ways to re-engage your inactive subscribers. Best practices for re-engagement email marketing. But before you get started with using email marketing for re-engagement, there are a couple of best practices to follow. 10 types of emails you can send to re-engage.
How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?
How can you ensure your brand stands out in this competitive landscape? Dont Be Noise: Elevate Customer Loyalty in the Age of Marketing Fatigue In a world where customers are bombarded with choices, loyalty is no longer about sticking with the familiarits about earning trust and staying relevant.
What about when they complete a training process or post about your brand on social media? Hotel brands sometimes thank customers for their 10th or 100th stay. A piano tuner sent a download code for free sheet music as a thank you, a few months after the initial tuning appointment. Ways a brand has thanked you as a customer.
Several factors are driving companies to invest billions of dollars into online communities, both in public versions (like those hosted on social media sites) and private ones (those operated by brands on special community software). Customers demand a seat at the table. Communities reduce business costs and drive sales. Insight communities.
Like any enterprise technology, the success of Visual Assistance rests heavily on employee engagement. Here are 5 strategies that key brands have used to drive the adoption of Visual Assistance in their businesses. Costa Express UK partnered with TechSee to deploy a visual remote assistance platform that required no app download.
Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.
How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.
See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. By utilizing AI-orchestrated journeys, brands can respond to customer behaviors, preferences, and purchase patterns in real time.
See the difference control groups make in this guide Download Now Why it Matters: With Optimove integrating Adacts technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationshipsall while being Positionless and without reliance on technical teams. Whats Next?
See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. How to treat every campaign like a marketing experiment Download Now >> #5.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Personalization isn’t just a buzzword—it’s a necessity. As customer expectations for tailored experiences continue to rise, brands must find innovative ways to engage their audiences. promotions, discounts, rewards).
While both help brands manage customer data, they serve distinct functions. It is critical for managing pipelines and ongoing engagement but typically operates on more structured, historical data. Download Now: 9 creative email tactics Download Now>> How They Work Together CRMs help you communicate with customers.
The partnership stems from an initiative with an electronics multinational to deploy virtual sales agents on retail locations, instantly connecting customers to representatives via AI-based visual engagement. NeuraFlash and TechSee together can tailor these solutions based on a brand’s business objectives. BOSTON , Sept.
It’s more important than any promotion, feature, funny post on social, or brand color. Naturally, with their limited budgets, consumers prioritize brands they know and trust over new ones they don’t know, or worse, brands they already know and don’t trust. A total of 64% are loyal to and shop at brands they do not trust.
Take your customer segmentation to the next level with our advanced guide Download Now Every January, businesses around the globe celebrate Get to Know Your Customer’s Day , a reminder of the core principle driving all successful marketing: knowing your customers is essential to creating meaningful engagement and lasting loyalty.
See the difference control groups make in this guide Download Now Why it matters: Understanding hidden data is key to unlocking insights that drive smarter, proactive strategies. Leveraging these insights transforms marketing from a reactive to a powerful predictive discipline, giving brands a decisive edge.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Marketers in 2025 are tasked with delivering personalization thats not just accurate but instant, relevant, and seamless across every channel. They browse in bursts, engage across channels, and expect brands to respond in real-time.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Retail marketers can learn that leveraging personalized, data-driven marketing maximizes engagement, new customer acquisition, and significantly boosts sales during these critical periods.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.
How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.) They unsubscribe or ghost the brand and never buy again. In todays marketing landscape, agility is critical.
Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: With over 70% of e-commerce shopping carts abandoned before completing a purchase, retailers are losing significant revenue. Avoid overwhelming customers with excessive emails, as this can damage the brand’s credibility.
How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content