Brand Loyalty? “Lol, Not Without Trust,” Consumers Say
Optimove
JANUARY 26, 2023
It’s more important than any promotion, feature, funny post on social, or brand color. Naturally, with their limited budgets, consumers prioritize brands they know and trust over new ones they don’t know, or worse, brands they already know and don’t trust. A total of 64% are loyal to and shop at brands they do not trust.
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