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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

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How AI in Journey Orchestration Deepens Customer Engagement 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: In this blog, marketers can gain insights on how AI enables brands to offer relevant, seamless, and personalized experiences across all touchpoints, which can help drive loyalty and optimize customer lifetime value. How AI Enhances Journey Orchestration 1.

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New Optimove Insights Report: Black Friday Drives 370% Increase in Customer Acquisition Over Non-Holiday Periods 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. By utilizing AI-orchestrated journeys, brands can respond to customer behaviors, preferences, and purchase patterns in real time.

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Be Empowered: Elect to Be a Position-less Marketer

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Position-less marketing empowers marketers to break free from rigid roles to reach their full potential. Rigid, assembly-line marketing roles—where each marketer is confined to a specialized task—no longer serve the needs of brands or consumers.

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Omni Channel vs Multi Channel: What’s the Difference and Who Does it Best?

Bold360

In the simplest terms, let’s look at the differences between the two, and the brands to follow when it comes to making a success of your own business strategy. Multichannel: • Literally means ‘many channels’. Makes an effort to put out specific content which caters to the strength of its channel. And it works.

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. For more insights on Optimove’s A)-Orchestrated Gamification Request a Demo.

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