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What’s causing the retail apocalypse, and what companies can do about it

Alida

A renowned luxury fashion brand announces deep job cuts. E-commerce and the undeniable dominance of Amazon is one obvious answer, but as a recent Atlantic article points out, the full story is more complex than that. A multinational discount shoe retailer files for bankruptcy protection. Source: Business Insider ).

Retail 173
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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

For their purposes, an Iconic firm is one that maintains “the highest levels of customer experience and have world-leading brand recognition” and also possess other key distinctions from their counterparts, such as: Being omnichannel leaders. The report focuses on “Iconic firms” and contrasts them to those that are not iconic.

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5 Ways To Increase Sales and Customer Engagement for Your Shopify Store

Win the Customer

The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. Shopify is the ultimate e-commerce solution supporting more than 600,000 businesses in about 175 countries. Start a Customer Loyalty Program.

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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. With InMoments social listening tool , you can track brand and product mentions to see what customers have to say. Another benefit of educating your customers is brand credibility.

2024 195
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Why Abandoned Cart Recovery is Vital for E-Commerce Growth

Optimove

a discount on their first purchase or enrollment in a loyalty program). 3) Include branding Offer branded merchandise for no additional cost. By exceeding expectations, you delight customers and create a positive perception of your brand. An excellent shopping experience is a great driver of loyalty.

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Experiential retailing is the next big thing in activewear

Alida

According to Recode , e-commerce giant Amazon is preparing to launch its own activewear private label brands. Companies are focusing on experiential retailing, opening concept stores that allow customers to test products, interact with associates and experience the brand.

Retail 167
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The Power of Customer Behavior Analysis

InMoment XI

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. It also reveals revenue-driving behaviors, which can be valuable information for customer loyalty programs. Did you know that social media is the number one discovery channel for products?