Hello Customer

JANUARY 6, 2022

The customer effort score (CES) is a key metric that shows companies how simple or difficult it is for customers to do business with them. It measures how much effort a customer has to put in to use a product or service, acquire information about its usage, or address a problem. Wondering how you can do that? CES: what is it?

Effort Score 98

Effort Score Net Promoter Score Touchpoint Metrics 98

InMoment XI

SEPTEMBER 21, 2021

None of this is to say that metrics aren’t important, but companies should remember that they can only reveal so much about why customers may be experiencing an issue or even why they remain loyal to the brand. If your brand can offer experiences that are far more human, that’s far more valuable than achieving any high metric score.

Customer Relationships 433

Customer Relationships Net Promoter Score Customer Experience Effort Score 433

BlueOcean

APRIL 1, 2025

The Changing CX Landscape: What Customers Really Want Customer effort score has become just as important as customer satisfaction score. Brand Voice Consistency Beyond giving correct answers, your AI must speak in your brand’s authentic voice. And more importantly, how can we bridge it?

Customers 156

Customers Effort Score Airlines Customer Journey 156

Retently

JANUARY 13, 2025

Thats where Customer Effort Score (CES) steps in to save the day. The Customer Effort Score (CES) measures one simple but crucial aspect: How easy is it for customers to get what they need from you? Look for tools that allow you to customize surveys to match your branding, tone, and audience preferences.

Measurement 116

Measurement Effort Score Multi-Channel Net Promoter Score 116

InMoment XI

OCTOBER 23, 2024

Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand. It enables you to boost your brand reputation. InMoment’s brand reputation management tools help track customer sentiment in real time and identify new areas for improvement.

Banking 195

Banking Customer Experience Financial Touchpoint 195

eglobalis

MARCH 30, 2025

Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

Banking 317

Banking NPS B2B Social Media 317

InMoment XI

AUGUST 30, 2022

In order to get this, you need to understand what your customers want, how they view your brand, and how they feel about your products and/or services. Having high satisfaction rates is important to your brand for many reasons. Customer Effort Score (CES). One way to do this is through customer satisfaction surveys.

Customer Satisfaction 370

Customer Satisfaction Net Promoter Score White Paper Effort Score 370

InMoment XI

JANUARY 27, 2025

Part of that is just the nature of the business, with primary use cases revolving around KPIs weighed down by negative connotationsmetrics like problem resolution rates, customer effort scores, and churn. At times, even the insights that surfaced from customer-agent interactions can feel burdensomean endless inbox of problems to solve.

Call Center 195

Call Center Contact Center Social Media Apparel 195

Zonka Feedback

MAY 26, 2022

Customer service experiences influence the direct growth of brands. Customer Service is one of the most important aspects of the overall Customer Experience. Therefore, it is critical to discover factors that are important for your customers to perceive service experiences as good.

Effort Score 98

Effort Score Loyalty Customers Customer Service 98

Zonka Feedback

MAY 10, 2022

Whereas, if you fail to provide satisfaction through your services, it will ruin their overall experience and made them think of switching to other brands. If you provide a great service to your customers, their overall experience improves to a large extent.

Effort Score 98

Effort Score Customers Brands Customer Service 98

InMoment XI

OCTOBER 30, 2024

Customers who feel valued are more inclined to renew policies and become loyal brand advocates. It gives insurance brands a leg-up on the competition. It boosts the insurer’s brand reputation. As a result, good customer experiences enhance an insurer’s brand reputation management efforts. Streamline workflows.

Insurance 195

Insurance Customer Satisfaction Customer Experience Multi-Channel 195

GetFeedback

SEPTEMBER 20, 2019

They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . Customer Effort Score (CES). Such as: (Total sum of responses)/(Number of responses) = CES score.

NPS 278

NPS Metrics Net Promoter Score Effort Score 278

GetFeedback

APRIL 22, 2019

Customer Satisfaction Score (CSAT) surveys have emerged as the gold standard for measuring how customers perceive their interactions with a brand. However, there are many different survey methods to choose from to measure a customer’s experience — including Customer Effort Score (CES) , Net Promoter Score (NPS) , and many more.

Customer Satisfaction 323

Customer Satisfaction Net Promoter Score NPS Effort Score 323

GetFeedback

OCTOBER 22, 2018

When it comes to measuring the probability for a customer to return to a brand and make new purchases, many businesses rely on the typical customer satisfaction (CSAT) survey question: “How satisfied were you with your experience today?”. The fewer the hassle, the higher the retention rate. These ideas are just the tip of the iceberg.

Customer Retention 225

Customer Retention Net Promoter Score Effort Score NPS 225

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans.

Management 115

Management Customer Experience Roadmap NPS 115

GetFeedback

FEBRUARY 14, 2019

And by diving into this customer data , we’re able to significantly improve our overall brand customer experience. Live chat metric #4: customer effort score (CES). There are a lot of metrics that gauge customer sentiment, but one of the lesser-used metrics, customer effort score (CES) , gives companies unique insight.

Metrics 186

Metrics Measurement Effort Score Connections 186

eglobalis

JULY 2, 2024

B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction. I hope this makes sense, and if not, I am interested to hear your thoughts.

NPS 456

NPS Feedback Net Promoter Score B2C 456

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Plot Touchpoints. SaaS example by InMoment.

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

Experience Investigators by 360Connext

FEBRUARY 6, 2024

3 Metrics CX Teams Use to Measure Customer Feedback There are a lot of customer experience metrics teams can track, but we see three most commonly used: Net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). Net Promoter Score What is it? Customer Effort Score What is it?

Metrics 270

Metrics Net Promoter Score NPS Effort Score 270

Experience Investigators by 360Connext

JUNE 16, 2020

Maybe you looked for answers on the brand’s knowledge base. Several frustrating minutes or hours later, you reached out directly to the brand via a call to the contact center or a chat on the site. Was this a win for the brand? Let’s define what customer effort REALLY is… and what it’s not.

Effort Score 214

Effort Score Contact Center Touchpoint Customer Journey 214

InMoment XI

AUGUST 9, 2024

Think of your favorite clothing brand. Why is that brand your favorite? The way you feel about that brand is because of the customer experience you have every time you make a purchase. The customer experience you have with a brand will cause you to be a lifelong customer, or never shop there again. For example.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

Cyara

JANUARY 9, 2024

In this blog, we’ll dive into the importance of this and why you should measure and understand your customer effort scores. This question is one of customers' primary concerns when first purchasing from a new business.

Effort Score 76

Effort Score Blog Measurement Customers 76

InMoment XI

JANUARY 2, 2023

Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ). What Is Net Promoter Score (NPS)? It is often referred to as a brand or relationship metric. What Is Customer Effort Score?

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

GetFeedback

FEBRUARY 7, 2020

Research shows that an ever-growing segment of consumers is now measuring all brands against a select few customer experience leaders. Your brand—your product, your marketing, your people, the entire experience you create—is now being measured against the biggest brands in the world, such as Amazon and Airbnb. . The time is now.

NPS 199

NPS Net Promoter Score Effort Score Measurement 199

InMoment XI

MARCH 14, 2025

Improving customer satisfaction is the secret sauce behind a successful business: call center performance can have a massive impact on how customers feel about your brand. Enhancing Agent Productivity Call center analytics give you a clearer picture of how well your agents are performing in terms of productivity and customer satisfaction.

Call Center 195

Call Center Metrics Average Handle Time Contact Center 195

GetFeedback

MARCH 25, 2019

My team uses GetFeedback for Salesforce Chat , which allows us to send branded surveys that appear directly in our live chat windows once we’ve ended our customer conversation. A perfect example of this is using a Customer Effort Score (CES) question followed by an optional short answer question. See the example below. .

Net Promoter Score 186

Net Promoter Score Effort Score NPS Reference 186

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 109

Retail NPS Touchpoint Feedback 109

GetFeedback

DECEMBER 11, 2018

Get to the root of customer churn with Customer Effort Score (CES). The Customer Effort Score survey measures how difficult it was for a customer to solve their problem by asking, “Did we make it easy for you to resolve your issue today?”.

Net Promoter Score 223

Net Promoter Score Effort Score NPS Customer Retention 223

GetFeedback

SEPTEMBER 14, 2018

In today’s world of subscription-based business models and limited trial periods, many brands risk losing a large swath of customers after a certain time frame has passed. No brand is immune from customer churn, either. The Customer Effort Score (CES) is a way to fully understand the customer experience on a holistic level.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

GetFeedback

NOVEMBER 19, 2018

The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. For prospects who turned into customers, a close-won survey is sent to find out what the customer liked about the brand that led them to make the purchase. Predict repurchase and increased spending with CES.

Loyalty 220

Loyalty Net Promoter Score NPS Customer Retention 220

GetFeedback

MAY 9, 2019

Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. That’s because a bad customer experience interrupts our day.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

GetFeedback

APRIL 19, 2018

Modern customers demand personalized services from brands they purchase from. Survey Tip #5: Measure Customer Effort Score. Whether they utilize your knowledge base or contact support, they’re looking for a resolution with the least amount of effort. This is where measuring customer effort score can help.

Engagement 170

Engagement Effort Score Measurement Article 170

Retently

MARCH 17, 2025

Thats why we interviewed over 20 CX professionals managing fast-scaling ecommerce brands and high-performing customer support teams to uncover what makes a CX report actionable, relevant, and actually useful for stakeholders. Looks at macro-level insights beyond support tickets: Has the perception of our brand improved or declined?

Insights 90

Insights NPS Metrics Customer Satisfaction 90

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Touchpoints are where your customers interact with your brand. (Dont worry: It does get easier with a solid strategy!)

ROI 143

ROI Customer Experience Touchpoint Customer Journey Mapping 143

InMoment XI

DECEMBER 7, 2023

After all, customers use a variety of channels to interact with your brand, such as your store, website, mobile app, contact center, social media, online review websites, and so much more. It is often referred to as a brand or relationship metric. This is scored on a numeric scale.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

InMoment XI

OCTOBER 19, 2021

Not that long ago, if we wanted to know what a customer thought, how they felt about interacting with your brand (website, store, call center, etc.), customer effort). The Humble Beginnings of Surveys. Before I jump into the deep end, let’s start at the beginning. or how loyal they are to you, we had to ask them.

Customer Experience 370

Customer Experience Social Media Call Center Metrics 370

GetFeedback

MARCH 20, 2019

Research shows that 79% of consumers expect brands to get to know them on a personal level and provide tailored experiences. That means brands need to incorporate personalization into every aspect of their business including surveys. A better approach is to send highly personalized surveys to the right people at the right time.

Customer Journey Mapping 255

Customer Journey Mapping Net Promoter Score Customer Journey Touchpoint 255