Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Retail 154

Retail Social Media Technology Brands 154

Oracle

APRIL 3, 2018

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50

Fashion Retail 2005 2011 50

NetBase

AUGUST 8, 2019

Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big business. By how do you find these folks?

Fashion 60

Fashion Retail Brands Travel 60

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Social Media 195

Social Media Multi-Channel Metrics 2024 195

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. billion a year to $5 billion.

E Commerce 110

E Commerce Retail Consumers Sales 110

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands 2025 Fashion 2021 95

West Monroe

SEPTEMBER 17, 2023

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

Sales 52

Sales Marketing E Commerce E-support 52

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Gather a Cross-Functional Team. Plot Touchpoints.

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Beyond Philosophy

NOVEMBER 17, 2015

Their website claims the brand has 175 shops internationally. Consumers for the luxury brand can look forward to a change in their experience. According to Business Insider, the new experience is called a “guest journey” and the sales associate is now their “muse.”. One key for a luxury brand is called “aspiration.”

Brand Values 127

Brand Values Retail Brands Fashion 127

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Measurement 64

Measurement Brands Social Media Net Promoter Score 64

TechSee

AUGUST 7, 2018

Online retail has been revolutionized in recent years; creating ease for consumers while allowing retailers to track and influence the buying process, effectively reshaping how, where and when customers interact with their brand. Yet, all this progress has created a new set of sales challenges. Technologies enabling visualization.

Sales 95

Sales E Commerce Engagement Retail 95

SurveySensum

JANUARY 29, 2024

You made the sale – awesome sauce! This is the time when you need to roll up those sleeves because we’re diving into some simple yet killer tweaks to turn that one-time buyer into your brand’s biggest fanboy (or fangirl). Here are 7 Small but Impactful Ways to Improve Customer Experience Immediately After Making a Sale 1.

Sales 52

Sales Customer Experience Social Media Rewards Programs 52

BirdEye

AUGUST 7, 2023

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness. Increases your online presence and builds brand awareness B.

Sales 52

Sales Marketing Social Media Loyalty Programs 52

Magellan Solutions

AUGUST 29, 2021

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. Consider the fashion industry.

E Commerce 52

E Commerce Brands Multi-Channel Fashion 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Everything the social web offers, your brand should be analyzing, in fact.

Consumers 97

Consumers Brands Social Media Fashion 97

ShepHyken

FEBRUARY 5, 2024

Customers are more likely to return to a brand that offers a loyalty program. Incentives such as points, perks, and exclusive rewards not only create a sense of belonging but also inspire customers to make more purchases and choose a brand over others, even if it means paying a slightly higher price.

Loyalty Programs 93

Loyalty Programs Loyalty Fashion Financial 93

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. Amazon has changed the face of the American retail industry, forcing brands of all sizes and styles to complete self-assessment in the face of this retail juggernaut.

Retail 54

Retail Brands Fashion 2017 54

ClearAction

AUGUST 19, 2020

Old-fashioned thinking for customer experience indexes is to jump on the bandwagon of what everyone is doing. Assumes recommendations are for your brand only. Most meaningful for marketing / sales. Most meaningful for marketing / sales. Closing the brand-customer gap (marketing/sales promises = ops delivery).

Customer Experience 174

Customer Experience Fashion Communication Customers 174

Beyond Philosophy

JANUARY 14, 2016

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. In Brands We Trust—Until They Disappoint Us! Each one of these car companies is a well-known brand. As well known car brands, each of us has thoughts and feelings about them. We as consumers love brands.

Consumers 101

Consumers Brands Transportation Fashion 101

C Space

MARCH 12, 2020

The Brand Move Roundup. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Chris Nurko. Chief Innovation Officer, C Space. Technology.

Brands 52

Brands Airlines E Commerce Travel 52

BirdEye

APRIL 13, 2023

With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness. They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media.

Social Media 98

Social Media Advertising E Commerce Fashion 98

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart. billion mark. billion mark.

Consumers 60

Consumers Brands Social Media Fashion 60

SurveySensum

JANUARY 18, 2024

Consider a scenario where a beauty brand identifies a customer who frequently purchases skincare products. Imagine a customer purchasing a camera; they might receive a thank-you SMS saying, “Thank you for choosing [Brand]! This makes customers feel seen and appreciated throughout their journey with the brand 2.

Marketing 52

Marketing Fashion Demo Customer Journey 52

C Space

SEPTEMBER 4, 2020

The Brand Move Roundup – September 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. growth of non-organic food and drink products – in the year ending May 2020.

2020 40

2020 Brands Airlines Fashion 40

Second to None

APRIL 9, 2018

Measuring what the most successful brands are doing in any industry can serve as a great source of information for your organization. One recent initiative that organizations can learn from was implemented by the luxury brand Sephora. It’s changed the way we think about sales metrics, engagements and experiences across channels.”.

Brands 54

Brands E Commerce Retail 2014 54

BirdEye

NOVEMBER 7, 2023

Building relatability and trust Incorporating appropriate acronyms for texting in business communications can portray your brand as relatable. Maintain your brand’s voice Consider your brand as a person. Just like individuals have their own way of speaking, so does your brand. Business: "The sale's end date is TBA!

Social Media 116

Social Media Communication ROI Sales 116

Beyond Philosophy

OCTOBER 12, 2017

Per the Trendsource 2017 Retail Industry Report , it seems that millennial shoppers prefer physical stores for fashion, home improvement, and electronics. fashion, home improvement, and electronics), but brick-and-mortar higher for customer service and returns and exchanges. No Googling, either. If you guessed online, you are wrong.

Fashion 130

Fashion Retail Multi-Channel 2017 130

Beyond Philosophy

MAY 9, 2016

Distressed jeans may be fashionable, but it’s much harder to sell a product that appears damaged. The beliefs we form about a product’s usefulness can translate to our overall experience or feeling about a brand, retailer or service provider. Did the experience affect your feelings about the product or brand?

Sales 111

Sales Fashion Retail Touchpoint 111

C Space

JUNE 1, 2020

The Brand Move Roundup – June 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Others, though, are scaling back their usual spend.

2020 52

2020 Brands 2008 2021 52

Zeisler Consulting

AUGUST 6, 2024

She was calling me not to apologize (although she did), not to request more specific feedback (although she asked me for that too), but primarily to tell me that they had , in fact, opened up more sales for a very limited time, and was I still interested? Even if it’s not flattery, it’s pulling me into their brand as a fellow athlete.

Fashion 93

Fashion Feedback Brands Article 93

ReviewTrackers

MAY 11, 2023

Television advertisement can certainly create brand awareness, but it is quite difficult to track the direct impact it has on sales. In a similar fashion, other traditional marketing channels like printed media, radio, and direct mail present a significant challenge to small businesses.

Management 123

Management Multi-Channel Advertising Fashion 123

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity.

Retail 173

Retail E Commerce Sports Fashion 173

ShepHyken

APRIL 1, 2024

A fitness expert touting a new athleisure brand? A celebrity or recognized expert who uses, talks about, and promotes a product or brand is a combination of marketing, sales, and experience. While most of us see influencer marketing in the B2C world (food, fashion, health, lifestyle, etc.),

Article 83

Article Customer Service 2024 Government 83

Service Untitled

JULY 17, 2013

For the luxury brands, buyers insist on the quality of merchandise accompanied by exceptional customer experiences. Chief creative officer Christopher Bailey made sure only one central location would be responsible for the Burberry theme; thus concentrating on design and the ‘brand’ which is inexorably fashion.

Fashion 51

Fashion Apparel 2007 2012 51

ShepHyken

MARCH 31, 2024

A celebrity or recognized expert who uses, talks about, and promotes a product or brand is a combination of marketing, sales, and experience. While most of us see influencer marketing in the B2C world (food, fashion, health, lifestyle, etc.), My Comment: Influencer Marketing is part of the customer experience.

Article 89

Article Customer Service 2024 Government 89