Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

delighted

OCTOBER 22, 2019

For instance, high NPS scores positively correlate to customer retention, referral acquisition, and strong brand awareness. Customers then answer on a scale of 0-10 (0 being the lowest, and 10 the highest) which is then used to calculate your NPS score and identify the promoters, passives, and detractors of your brand.

Net Promoter Score 41

Net Promoter Score NPS Measurement Feedback 41

Currency Alliance

MARCH 21, 2019

TechCrunch reports that brands such as Airbnb, Disney, and Twitter have seen a 75% reduction in development lead times by migrating to microservices[i]. Furthermore, if your own brand doesn’t take advantage of microservices, others will – increasing their competitiveness. Today, no brand need submit themselves this risk.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Brands embrace shared environmental goals with customers.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Qualtrics

APRIL 22, 2020

Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side. Hospitality. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

Currency Alliance

JULY 24, 2018

Anyway – given that Currency Alliance positions itself as a flag-bearer for great CX, I asked around the office for everyone’s worst ever experiences in the travel & hospitality sector. The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. Travel-Sick. “I

Travel 40

Travel Airlines Customer Experience Hotels 40

SuiteCX

JANUARY 19, 2015

Opinion of the brand was declining. Renewal rates were declining. Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

C Space

JUNE 15, 2020

The Brand Move Roundup – June 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52

2020 Brands 2005 Rewards Programs 52

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52