Remove Brands Remove Interaction Remove Online Experience
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Connecting with Customers In The Moment: How These Brands Nailed It

Experience Investigators by 360Connext

Think of what even your satisfied customers might exclaim while interacting with your brand. This LensCrafters location found a clever way to make them easy to find by adding their branding to something functional. I know I’m not alone when I say I now watch more online video from all over the world than live American TV.

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Challenging Your Focus on Customers

Experience Investigators by 360Connext

Observe how your front-line employees interact with customers in a purely transactional way, focusing on products and branding instead of the customer. They are too busy creating their online personas, interacting with brands they love on their own terms. What’s really meaningful to your customers?

B2B 285
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Luxury Retail: Three Elements to Closing the Physical and Digital Experience Gap

InMoment XI

Here are three elements for luxury retail brands’ to consider when closing the gap and delivering that premium level customer journey ! The goal then is to make physical and digital experiences work in harmony. . Element #3: Keep Your Brand on Point to Tell a Consistent Story.

Retail 397
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Digital Experience: Meeting Customer Expectations

InMoment XI

And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. Why is Digital Customer Experience Important?

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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 195
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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

According to Wikipedia, it’s this: Customer experience ( CX ) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.

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How DTC Brands Deliver Standout, Personalized Online Experiences

Kustomer

Imagine having a conversation with a friend, but not being able to remember anything about that friend, or any interactions you’ve ever had with them previously. That’s how traditional retailers have historically interacted with consumers, with a large blind spot around customers’ preferences and behaviors. In-Action With Glossier.