Alida

JANUARY 5, 2018

” Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

2018 0

2018 Marketing Multi-Channel Advertising 0

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

BirdEye

DECEMBER 30, 2024

Managing a multi-location mortgage business in today’s fast-paced market requires juggling multiple priorities: client relationships, loan processing, compliance requirements, and team coordination. This also frees up your team to focus on complex queries that can elevate the brand and overall client experience.

Multi-Channel 52

Multi-Channel Document Social Media Financial 52

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 109

Retail NPS Touchpoint Feedback 109

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different? Multi-serviced.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

BirdEye

DECEMBER 27, 2024

This makes a multi-platform approach essential for comprehensive online reputation management. While some diners rely heavily on Google reviews, others might prefer specialized restaurant review sites or social media platforms for their dining decisions. Follow up meaningfully after private customer feedback before requesting public reviews.

Multi-Channel 52

Multi-Channel Social Media Feedback Guest Experience 52

CSM Magazine

JANUARY 27, 2025

Providing Multi-Channel Support Giving customers multiple ways to reach your business isnt just convenientits essential. By offering several support channels , you show that youre accessible, adaptable, and ready to help, no matter the situation. A prompt reply shows that you value your customers time.

Customer Service 52

Customer Service Multi-Channel Social Media Communication 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Oracle

AUGUST 19, 2020

These chatbots automate the customer service experience and allow brands to create more personalized and seamless interactions with their customers. Chatbots empower customers to take action on their own terms and in their preferred support channels, without the need for a live agent. Retail Innovation #8: Loyalty programs.

Retail 85

Retail Innovation Virtual Agent Loyalty Programs 85

BirdEye

APRIL 1, 2025

Today, hotel review management is no longer a reactive taskits a strategic, revenue-driving function that directly impacts occupancy, guest loyalty, and long-term profitability. Reviews build brand loyalty and guest retention Every thoughtful response to a guest review signals that youre listening and care.

Hotels 52

Hotels 2025 Books Management 52

Retently

AUGUST 12, 2024

It helps brands gather valuable first-party data directly from their customers, being particularly useful in a post-iOS 14 setup , where traditional attribution methods have become less reliable. This provides a broader view of customer sentiment across all interactions with the brand, not just individual products.

NPS 79

NPS Retail 2024 Net Promoter Score 79

BirdEye

SEPTEMBER 11, 2023

This is especially true for multi-location businesses catering to local customers. A business’s ability to provide a positive customer experience directly impacts its branding, online reputation, and growth efforts. But, local businesses lack the tools to compete with more prominent brands.

Customer Experience 114

Customer Experience Social Media Multi-Channel Omnichannel 114

BirdEye

NOVEMBER 16, 2022

The way a business approaches customer review management can directly impact and improve its reputation and branding. Reviews initially started as a way for customers to share their experiences, but they’re now a full-fledged marketing channel. Review monitoring is especially important for multi-location businesses.

Management 98

Management Multi-Channel Customers Loyalty Programs 98

BirdEye

OCTOBER 19, 2023

Develop a loyalty program 10. Digital marketing for restaurants improves your bottom line significantly by using evergreen digital marketing trends like email or website compared to traditional channels. Update Google Business Profile for increased visibility 6. Manage your reviews to build social proof 7. Measure performance 9.

Marketing 64

Marketing Social Media Multi-Channel Loyalty Programs 64

Comm100

OCTOBER 8, 2016

Branding and Design Techniques. Not only does your website need to display a brand that your customers know and trust, but it also needs to be designed to capture visitor data and contact information. Make customer service channels easy to reach and use. Loyalty Programs. Have excellent website design.

Customer Retention 65

Customer Retention Loyalty Loyalty Programs Social Media 65

Michelli Experience

MARCH 11, 2016

Modern shoppers are fully engaged with their devices, and they’re preferring brand providers capable of offering text-heavy engagement platforms. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial.

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

BirdEye

APRIL 20, 2023

These channels let businesses set up parameters based on demographics like age, gender, and interests. Posting content to social media channels like Facebook , Nextdoor, or Instagram lets you reach out to a specific demographic in a way that is both engaging and cost-effective. Display ads Display ads appear on websites and in emails.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. Post Affiliate Pro Post Affiliate Pro is designed for businesses running affiliate programs.

E Commerce 64

E Commerce Marketing Multi-Channel E-support 64

Optimove

SEPTEMBER 16, 2024

lottery brands to stay competitive. By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Focus on cross-channel marketing to reach diverse audiences.

Marketing 52

Marketing Loyalty Programs Social Media Multi-Channel 52

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. A/B or Multi-Variate testing (MVT) segmentation. As I mentioned earlier, you have a unique opportunity to respond right away to the feedback someone is leaving you on your digital channel. Immediate Action. Personalization.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

BirdEye

AUGUST 20, 2024

Share valuable content, industry insights, and company news to establish your brand as a trusted authority. Email marketing and automation Email marketing allows you to nurture leads, share valuable content, and encourage customer loyalty. Multi-channel referrals: Customers can refer via email, text, and social media.

Marketing 59

Marketing Social Media Multi-Channel Loyalty Programs 59

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Online brand advocacy. One application of this strategy is using the communication channels your customers prefer.

Net Promoter Score 113

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 113

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.

2018 84

2018 Customer Service Multi-Channel Document 84

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Today, the best experience we receive from any brand becomes our expectation of every brand. Loyalty marketing has always existed as a primary method for building direct relationships with your customers.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Diversification Across Channels.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

BirdEye

AUGUST 7, 2023

Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness. Various marketing techniques and channels are used to reach and engage potential clients who need automotive repair and maintenance services.

Sales 52

Sales Marketing Social Media Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Customers interact with brands in various environments.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Brands like IKEA are known for their distinctive Scandinavian design and affordable yet functional furniture.

Marketing 59

Marketing Advertising Social Media 2024 59

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

2023 52

2023 Loyalty Innovation Loyalty Programs 52