Alida

MARCH 27, 2018

The action-packed, half-day meetup explored how leading brands in Asia are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. “Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.”

Brands 124

Brands Hotels Rewards Programs Insurance 124

ShepHyken

FEBRUARY 9, 2025

Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back. Yes, repeat business and loyalty (and more good results) can come from investing in the customer experience. Hes got a background with major brands that could positively impact the brand, which has had its share of problems in the past few years.

2025 74

2025 Article Customer Service Sports 74

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . However, brand loyalty has become just another ‘buzz-phrase’.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 110

Retail NPS Touchpoint Feedback 110

C3Centricity

NOVEMBER 12, 2024

Leadership Example : Lego’s CEO exemplifies customer-centric leadership by implementing programs like Lego Ideas, where customers can directly contribute to product ideas. Lego sustains relevance and loyalty by embedding customer voices into its product strategy, proving how customer-centric thinking can drive long-term success.

Leadership 62

Leadership Culture Customer Centricity Rewards Programs 62

Joe Rawlinson

JULY 24, 2019

In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. From expeditious customer service and product quality to brand values and convenience, there are a host of factors that influence customer satisfaction. Customer Reward Programs. This practice has a lot of merits.

Loyalty 107

Loyalty Sales Rewards Programs Customer Retention 107

ProProfs Chat

SEPTEMBER 9, 2020

“How do we get ardent customers for our brand?”. If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. What is a Customer Loyalty Program? Tweet this.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Target stores refund 5 percent of every purchase when a customer uses a branded credit or debit card.

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44

QuestionPro Audience

JANUARY 3, 2017

However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. This could be an excellent opportunity for airlines and credit card companies to build brand awareness and loyalty through an in-flight food and beverage reward programs. Select your respondents.

Airlines 60

Airlines Loyalty Brands Rewards Programs 60

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. I am a huge fan since it has saved me more than once.

Social Media 218

Social Media Travel Rewards Programs Innovation 218

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

Loyalty Programs 93

Loyalty Programs Loyalty Fashion Financial 93

BirdEye

FEBRUARY 5, 2025

These are proven strategies, not just ideas, to help you attract customers, increase loyalty, and increase diners to your restaurants. A carefully curated Facebook Business Page can also effectively showcase your brands story and offerings. Food for thought Every post you share is an invitation to your table. Make it count.

Social Media 104

Social Media Marketing Metrics Events 104

Beyond Philosophy

DECEMBER 14, 2023

However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. The problem lies in the assumption that ALL repeat business is motivated by loyalty. Let’s begin by defining customer loyalty and inertia. Take a moment to consider to whom in your life you feel loyalty.

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 However, each of them has something else in common.

Sports 167

Sports Rewards Programs Transportation Books 167

ShepHyken

FEBRUARY 1, 2021

Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. My Comment: As customers move to accepting the digital experience – and expecting the companies and brands they do business with to provide a good experience – it’s important to understand what customers want.

2021 146

2021 Article Customer Service Rewards Programs 146

InMoment XI

OCTOBER 8, 2024

What is A Customer Experience Improvement Program? A customer experience improvement program is a structured initiative designed to enhance the interactions a customer has with a brand. Customers will become loyal to your brand after a varying number of positive experiences.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Beyond Philosophy

NOVEMBER 16, 2016

Hence, the gap between the peaks that outrages customers—and reflects poorly on their brand. Take the new Starbucks rewards program ( please!). In the past, customers received a point every time they made a purchase and earned a reward after 12 points. They cite the rising cost of ingredients as the reason for the change.

Social Media 167

Social Media Rewards Programs Consulting Customers 167

InteractionMetrics

MARCH 27, 2025

Because your existing customers have already said “yes” to your brand at least once. They often become your best marketers, recommending you to friends, posting reviews, and championing your brand. This is what allows you to build deeper connections and boost customer loyalty with your buyers.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

Beyond Philosophy

APRIL 13, 2018

A lot of business professionals talk about customer loyalty. Or they do know what they are talking about, but what they are talking about is not customer loyalty! Many of the organizations I have worked with say that customer loyalty means, “the customer buys everything from us.” So, What Really is Customer Loyalty?

Loyalty 83

Loyalty Rewards Programs Consulting Sales 83

CSM Magazine

JANUARY 20, 2021

To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service. What Is Brand Loyalty? Brand loyalty is best defined as your customers’ tendency to make multiple purchases of your goods and services over competitors. Tips To Cultivate Brand Loyalty.

Loyalty 52

Loyalty Brands Rewards Programs Social Media 52

Beyond Philosophy

OCTOBER 10, 2016

When things get ambiguous or difficult to evaluate, customers may use their high-level impressions of the brand, the retailer, or the service provider to guide their evaluations or what we call a “halo effect.” Your feelings toward a brand create a positive or negative halo influencing your evaluation of their Customer Experience.

Hotels 167

Hotels Books Rewards Programs Retail 167

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is what brands want. And this will help you to set your brand apart from competitors.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

ShepHyken

JUNE 21, 2021

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? by Tom Ryan.

2021 86

2021 Article Rewards Programs Customer Service 86

Oracle

APRIL 6, 2021

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market.

Loyalty Programs 71

Loyalty Programs Retail Loyalty 2021 71

CSM Magazine

MARCH 6, 2025

Why Customer Experience Matters in E-Commerce Did you know that 54% of consumers stop buying from a brand after one bad experience? Step 1: Build a User-Friendly Website Your Shopify store is the digital face of your brand, and the first impression matters. Heres how: Launch a Loyalty or Rewards Program Use apps like Smile.io

E Commerce 52

E Commerce E-support Rewards Programs Social Media 52

Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. Attendees learned how to turn customer insights into high-impact, shareable content.

Connections 52

Connections Marketing 2025 Rewards Programs 52

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. A solid customer loyalty program. A free item?

Loyalty Programs 71

Loyalty Programs Loyalty Rewards Programs Airlines 71

CSM Magazine

OCTOBER 21, 2024

Music that matches the pace of your brand (so maybe skip the techno at 10 a.m. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. And that trust builds loyalty.

Retail 52

Retail Engagement 2029 Customer Experience 52

Interactions

DECEMBER 12, 2019

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

Retail 62

Retail Loyalty Rewards Programs Omnichannel 62

Happy or Not

DECEMBER 17, 2024

Creating a winning voice of the customer (VoC) program is crucial for businesses that wish to thrive in today’s competitive landscape. This guide will cover seven essential steps to build a VoC program that improves customer experience, drives brand loyalty, and increases retention.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Loyalty 36

Thematic

JANUARY 29, 2025

This matters especially when 49% of customers who left a brand in the past 12 months cited poor CX as the reason. Enhancing Customer Loyalty and NPS Scores Keeping customers happy is one thing, but turning them into loyal advocates for your business? Sentiment analysis helps here. Thematic can do this for you ! The result?

Feedback 62

Feedback Net Promoter Score Social Media 2028 62

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Customers 52

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Think beyond discounts and cashback.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Second to None

APRIL 3, 2018

Capturing new customers is a foundational pillar of a successful fast-casual restaurant brand, but the ability to retain these first-time patrons is the true signifier of a leading Customer Experience. One specific segment that fast-casual brands should be catering their services towards are millennials.

Consumers 63

Consumers Brands Rewards Programs Loyalty 63