Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. Be Authentic and Inspire Your Team. Prioritize Needs Then Tackle.

Sports 197

Sports Customer Experience E Commerce Travel 197

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Customer experience is a long game and a team sport. Don’t stop with just your industry. Stay in touch with trends and predictions.

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Strategic Investments in Customer Experience As we often say, CX is a team sport.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

Customer Bliss

APRIL 23, 2021

And so we saw, again, brands that were willing to know what was going on in the marketplace, they pivoted digital, which is necessary for functioning. Jay Baer explains why we must rethink how we treat customers based on loyalty. You get to cut some choices here. But the change you didn’t get to choose.

Customer Experience 273

Customer Experience Books Consulting Sports 273

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Our 7th Imperative is: Realize that the only way to build customer loyalty is through customers’ memories.

Sports 167

Sports Rewards Programs Transportation Books 167

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Sports Social Media 104

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Sports 69

Sports Multi-Channel 2012 Download 69

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue. This enables operators to take proactive steps, such as offering personalized promotions or loyalty rewards.

Sports 64

Sports Loyalty Programs Omnichannel ROI 64

CSM Magazine

NOVEMBER 6, 2024

A franchise that prioritizes customer care earns loyalty, boosts its reputation, and encourages positive word-of-mouth. Good service builds customer loyalty, making people feel valued and understood. This approach allows them to build a business that benefits from both brand recognition and personal connections.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

Retently

MARCH 29, 2023

In his blog post, he wrote: “So, in short, the master plan is: Build a sport car Use that money to build an affordable car Use that money to build an even more affordable car While doing above, also provide zero emission electric power generation options” The company had a vision and a long-term goal from the start.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Sales 78

Experience Investigators by 360Connext

DECEMBER 8, 2020

When it comes to the worst complaints from customers, do other leaders understand how these issues impact customer loyalty, ratings or future purchases? Customer experience is a team sport. How did you close the loop with customers who had issues? It’s a good time to share these hard truths with the rest of the organization.

Customer Experience 329

Customer Experience Net Promoter Score 2020 Leadership 329

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. However, not everyone does it right. So, for this article, Ill share a few ideas on what NOT to do.

Sports 82

Sports 2024 Workshop Customer Service Training 82

Thematic

FEBRUARY 9, 2025

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”   Maya Angelou’s famous quote perfectly captures why businesses must understand customer emotions—because feelings drive loyalty, spending, and brand reputation.

Sports 62

Sports Feedback Call Center Brands 62

Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. Attendees learned how to turn customer insights into high-impact, shareable content.

Connections 52

Connections Marketing 2025 Rewards Programs 52

Beyond Philosophy

MAY 25, 2018

You might expect to be rewarded for this long-term loyalty. and asked them to remove sports from our subscription. But even without the sports, our bill was going to be £50 a month. Loyalty and trust are more than just a transaction. It is a relationship between you and a brand. Yet it seems just the opposite.

Magazine 133

Magazine Insurance Sports Travel 133

Oracle

JANUARY 17, 2019

It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand. CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

Optimove

OCTOBER 29, 2024

Opti-X, an Optimove personalization platform, harnesses the power of AI to help brands personalize smarter, faster, and more impactful than ever. Opti-X enables brands to deliver campaign messages at optimal moments, driving higher conversion rates. Opti-X’s AI handles timing, learning from each interaction to improve future messages.

Download 52

Download Sports Events Customer Journey 52

Influitive

APRIL 3, 2015

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! More speaking opportunities, more access to Salesforce leadership, and more opportunities to market the brand (including sporting cool branded gear). The reward? They get to do more! It’s pretty smart—and worth emulating.

B2B 63

B2B Loyalty Brands Sports 63

Beyond Philosophy

APRIL 26, 2024

In this episode, Colin and Ryan tackle a listener’s question about the psychology of customer loyalty , delving into its emotional and relational aspects. Loyalty, they explain, goes beyond mere repetition of behavior; it is rooted in deep emotional attachment and often requires sacrifice.

ROI 88

ROI Loyalty Sports Connections 88

Beyond Philosophy

JUNE 4, 2015

DICK’S Sporting Goods use technology to their advantage. the sporting goods retailer gives all their in-store employees a mobile device they use to help Customers order online or take them to an interactive kiosk to find a product and order it. According to an article on Inc., According to an article on Inc.,

E Commerce 141

E Commerce Sports Retail Omnichannel 141

Alida

AUGUST 12, 2016

Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviors. Rather than taking the traditional advertising route, some brands are shifting marketing dollars to events where Millennial consumers can experience the brand in action.

Customer Insights 189

Customer Insights Insights Engagement Marketing 189

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. Moreover, with an influx of new players, this post explores how its the perfect moment to build trust and foster loyalty to turn seasonal players into long-term customers.

Sports 52

Sports Multi-Channel Download Loyalty 52

Happy or Not

NOVEMBER 13, 2024

JACK & JONES: elevating customer satisfaction by 35% JACK & JONES, a renowned menswear retailer, sought to elevate customer experience and boost customer loyalty by implementing HappyOrNot’s real-time feedback system across their Finnish stores. Read the full case study here 2.

Customer Service 36

Customer Service Hospitality Customer Centricity Sports 36

CSM Magazine

FEBRUARY 19, 2024

The popularity of sports betting has risen dramatically over the last five years in the USA. Ever since the Professional and Amateur Sports Protection Act of 1992 was judicially overturned in 2018, every US state were handed the right to develop their own laws on sports betting and gambling. have legal sports betting operations.

Sports 52

Sports Customer Service Poor Customer Service 2018 52

Alida

JANUARY 5, 2018

” Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

2018 0

2018 Marketing Multi-Channel Advertising 0

Beyond Philosophy

MAY 2, 2024

Sonia Montella asked for a detailed explanation of customer loyalty and why we need it. I have a few things from a psychological perspective that make up loyalty. I always look at loyalty by thinking of who I am loyal to in my life. I would also include my loyalty to my Luton Town Football Club sports team.

Loyalty 78

Loyalty Sports Travel Financial 78

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 144

Financial White Paper Books Airlines 144

Alida

AUGUST 24, 2016

I’m personally attracted to entrepreneurial culture, great branding and inspirational ideas. What makes your brand stand out enough to attract Millennials? We value companies that place emphasis on wellness perks, such as gym memberships, outdoor common spaces, nutritional snacks and team sports activities.

Engagement 162

Engagement Culture Sports 2015 162

Beyond Philosophy

SEPTEMBER 19, 2017

Do you yell at your TV during a sports match, a news program or when the showrunners off your favorite character from Game of Thrones ? Have you ever been interested in a product because you like the brand of the manufacturer? These win-win moments create customers’ positive emotions toward your brand.

Consulting 77

Consulting Sports Webinar Books 77

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Think beyond discounts and cashback.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Optimove

JULY 13, 2020

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on.

Sports 64

Sports Download Definition Presentation 64

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing. In fact, 63.6

Brands 82

Brands Marketing Sports Social Media 82

Zeisler Consulting

JULY 26, 2022

It’s definitely the longest I’ve ever been with any brand that I can think of off the top of my head. But I’m not sure if I’d say that I’m staying with them out of ‘loyalty’. It’s kind of a weird thing to think about: loyalty to a brand. It’s kind of a weird thing to think about: loyalty to a brand.

Loyalty 72

Loyalty Definition Sports Airlines 72

Customers That Stick

NOVEMBER 13, 2014

book, movie, sporting event, relationship, travel). It depends on the industry and brand. Furthermore, C level is taking an interest in customer service, as they see it as a way to reduce shrinkage and maintain customer loyalty. They depended on me to do a job! I feel customer service has improved.

Customer Experience 137

Customer Experience Contact Center Sports Social Media 137