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5 Essentials for a Happy Business Travel Experience

Experience Investigators by 360Connext

I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.

Travel 282
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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259
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How to Build the Employee Experience and Culture of Continuous Improvement with VP of CX & Loyalty at Hertz

Customer Bliss

This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program.

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. Ignoring the little guy in favor of the elite can mean big trouble for your brand.

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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Understanding the customer journey end-to-end helps brands innovate around the experience. In the case of airlines, yes, they want to travel to a certain destination. This isn’t really about your brand yet. If you cater to business travelers, for example, then go beyond the obvious like wifi access and business lounges.

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Enhance Your Brand Image with Top Reputation Management Services

InMoment XI

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. Brand Image: Managing negative feedback and highlighting positive experiences helps to build a favorable brand image.

Brands 195
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Power up Your Productivity to Drive Experience Improvement

InMoment XI

The workshop gathered professionals from diverse sectors such as retail, travel, services, grocery, and healthcare. The customers – what they take away from all their encounters with your brand, the signals they are looking for, and what they expect? Download the full summary of our XI Forum Europe 2023 here

Workshop 447