SurveySensum

AUGUST 6, 2024

Did you know that 73% of customers are more likely to trust a brand they already know? When it comes to creating strategies to make customers keep coming back to you, brand awareness is your way in. Brand awareness is what makes your brand stand out among your competitors. What is a Brand Awareness Survey?

Brands 52

Brands Marketing Demo Loyalty 52

SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Marketing Social Media Connections 52

delighted

SEPTEMBER 6, 2024

What do customers really think about your brand? Understanding your customers’ perceptions of your brand can help you bolster market research, identify ways to improve your brand’s reputation, and much more. What is a brand perception survey? Why are brand perception surveys important?

Brands 98

Brands Net Promoter Score Measurement Insights 98

ShepHyken

NOVEMBER 11, 2024

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can a company integrate customer service into its branding strategy? What role does customer experience play in brand loyalty? What are the key elements of a logo or brand identity that influence customer experience?

Brands 66

Brands Customer Experience Connections Loyalty 66

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. Let’s first dive into what makes customers more loyal to brands.

Loyalty 62

Loyalty Brands Social Media Consumers 62

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. It’s been an important aspect of consumer behavior that brands have relied on for repeat purchases. Let’s first dive into what makes customers more loyal to brands.

Loyalty 62

Loyalty Brands Social Media Consumers 62

BirdEye

DECEMBER 26, 2023

Every business owner wants to expand and invest in newer markets. But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. That is all correct.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing 2025 Events 52

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands 2020 2021 97

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Sports Social Media 104

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consumers Loyalty 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article: Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Consulting Consumers 52

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 B2C Consumers 119

Joe Rawlinson

OCTOBER 8, 2024

Putting your brand in front of the right people can be difficult. Effective marketing is essential for building awareness of your brand. Attracting customers and driving sales will be the result of great marketing. Your website is going to serve as the foundation of your digital marketing efforts.

Marketing 78

Marketing Social Media Entertainment Advertising 78

CSM Magazine

SEPTEMBER 19, 2023

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100

B2B Marketing Brands Social Media 100

The DiJulius Group

JUNE 28, 2022

How do companies outperform competitors and the stock market by significant margins, in any economy? The post Irrefutable Evidence: Great CX Brands Outperform Competitors & Stock Market Significantly, in Any Economy appeared first on The DiJulius Group. By being customer experience leaders in their industries.

Brands 114

Brands Marketing NPS Loyalty 114

Optimove

APRIL 13, 2023

Remember the early days of personalization when your name in an email or an SMS birthday greeting was about as much as your marketing stack could muster? In 2023, consumers expect personalization in every interaction they have with a brand, and if they don’t get it, the competition is a click away … The good news? The problem?

Telecommunications 52

Telecommunications Brands Marketing Multi-Channel 52

Optimove

OCTOBER 30, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: It is crucial for brands to understand AI’s risks in marketing to harness its benefits without compromising customer trust and loyalty. This blog discusses what marketers should be aware of and how to proactively address AI’s most significant challenges.

Marketing 69

Marketing Download Customer Service Representative Government 69

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Events 111

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. With this knowledge, you can finetune your products, go-to-market strategies, marketing campaigns, and other processes for the best possible results. Regularly conducted brand surveys help you gather such feedback.

Brands 98

Brands Social Media Insights Feedback 98

BirdEye

JUNE 13, 2024

That’s where content marketing comes into play. In this blog post, we’ll explore why content marketing is essential for small businesses, the steps to creating a winning content marketing strategy, and practical tips on ensuring success. Table of contents Why do small businesses need content marketing?

Marketing 64

Marketing Social Media Advertising Webinar 64

Comm100

OCTOBER 31, 2024

The way brands promote their solutions has changed over time. We’ve come a long way from traditional marketing tactics and embraced new ways of promoting the solutions we offer. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience.

Marketing 52

Marketing Social Media E Commerce E-support 52

Retently

AUGUST 12, 2024

It helps brands gather valuable first-party data directly from their customers, being particularly useful in a post-iOS 14 setup , where traditional attribution methods have become less reliable. This provides a broader view of customer sentiment across all interactions with the brand, not just individual products.

NPS 78

NPS Retail 2024 Net Promoter Score 78

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119

2024 Marketing Consumers Download 119

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Workshop 111

Blueshift

NOVEMBER 6, 2024

Growing an e-commerce business comes with increasing complexities—managing multiple marketing campaigns, keeping up with customer demands, and delivering engaging experiences at scale are just a few. As your business expands, maintaining consistent customer engagement while managing these tasks manually can be incredibly time-consuming.

E Commerce 52

E Commerce Marketing Consumers Customer Engagement 52

BirdEye

NOVEMBER 11, 2024

Marketing magic isn’t about big budgets—it’s about big ideas. Let’s explore these innovative success stories that are redefining local marketing. Just look at Signature Brew, which hired musicians to deliver beer, or Sheffield, which brought its entire high street online.

Multi-Channel 52

Multi-Channel Social Media Marketing Innovation 52

InteractionMetrics

SEPTEMBER 9, 2024

If you ask your marketing team, “What’s our brand?” Taking a Step Back Marketers and Strategists: let’s take a step back. If you want to beat your competition, you have two main options: lower your prices or build a brand based on intrinsic, distinctive qualities. Mattel and Warner Bros. Mattel and Warner Bros.

Customer Service Strategies 52

Customer Service Strategies Brands Customer Service Advertising 52

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer Relationships Brands Sales 52