InMoment XI

DECEMBER 30, 2021

After a year of quarantine, brands had a lot of gaps to fill in their customer experience (CX) programs. And they also answered a few questions from CX professionals throughout the presentation. Your brand can take these lessons into the next year to drive more growth and success for your experience program.

Webinar 370

Webinar Metrics Touchpoint Customer Journey 370

Experience Investigators by 360Connext

JANUARY 7, 2025

A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation. Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect).

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

InMoment XI

OCTOBER 24, 2024

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Feedback 195

InMoment XI

JANUARY 9, 2024

Great customer experiences help your brand achieve differentiation. Great customer experiences improve brand reputation. If you consistently deliver positive experiences, your brand is more likely to be seen as reliable, trustworthy, and customer-centric. Loyal customers are also more likely to recommend the business to others.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

InMoment XI

OCTOBER 14, 2024

You have to remember that your customers interact with your brand to achieve their own specific goals. Negative Brand Equity Moreover, dissatisfied customers who feel like the business is simply collecting feedback for its own sake without acting on it are likely to become less loyal over time.

2024 195

2024 Hospitality Feedback Healthcare 195

InMoment XI

OCTOBER 20, 2022

We heard from award-winning CX speakers from some of Europe’s biggest brands—TRUMPF, ASOS, Brakes, Primark, Solus, BD Medical, NatWest and Euro Car Parts, as well as thought-provoking keynotes from InMoment Global Leader, CMO Kristi Knight, and Stan Swinford, CEO and Founder of NPSx by Bain & Company. . #3:

Customer Experience 397

Customer Experience Culture Workshop Events 397

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 109

Retail NPS Touchpoint Feedback 109

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

eglobalis

OCTOBER 1, 2024

For example, a retail company might map out their customer’s journey from discovering their brand via a digital ad to purchasing in-store. By working on this map together, each department can identify how their role impacts the customer at different touchpoints, encouraging collaboration across teams.

2020 450

2020 Customer Journey Mapping Culture Innovation 450

TechSee

DECEMBER 11, 2024

Each of these predictions is based on an analysis of the leading service trends in 2024 presented at conferences, as well as those most discussed by influencers, reporters and analysts. Many businesses embraced omnichannel solutions, with journey orchestration tools improving engagement and reducing friction across touchpoints across 2024.

2024 109

2024 2025 Omnichannel Social Media 109

InMoment XI

FEBRUARY 24, 2022

To help your brand along, here are three essential tips to close the gap between the C-Suite and CX teams. The challenge is how do you present those metrics in a way that makes executives regard them as crucial data points? And eventually, how those metrics directly inform the important touchpoints in that journey.

ROI 370

ROI Metrics Presentation Webinar 370

InMoment XI

JULY 13, 2023

By embracing a mindset of adaptability and remaining attuned to shifting customer expectations and regulatory landscapes, organisations will be best able to meet the challenges and seize the opportunities presented by the act. What Are the Biggest Changes That You Have Made Towards Identifying Risk Amongst Your Customers?

Consumers 369

Consumers Financial Competitive Advantage Customer Centricity 369

eglobalis

JULY 2, 2024

B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction. I hope this makes sense, and if not, I am interested to hear your thoughts. In the end, why do we talk so much about NPS?

NPS 461

NPS Feedback Net Promoter Score B2C 461

Feedbackly

JULY 12, 2023

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

Touchpoint 98

Touchpoint Customer Journey NPS Feedback 98

GetFeedback

JUNE 12, 2019

The short answer: Customer experience (CX) is a term used to define all interactions that a customer has with your brand. I want to emphasize that the term customer experience encompasses all interactions, across all touchpoints of a customer’s journey and relationship with your brand. Let’s get started.

User Experience 329

User Experience Customer Experience Reference Customers 329

Experience Investigators by 360Connext

APRIL 14, 2020

Consider how you can use a journey map to understand how your customers experience your brand: To find points of friction for your customers so that you can reduce the effort for them. What are her concerns beyond your brand? Systems, procedures, and touchpoints. Think of her as a whole person, not just as your customer.

Customer Journey Mapping 374

Customer Journey Mapping Workshop Customer Journey Touchpoint 374

Experience Investigators by 360Connext

FEBRUARY 25, 2015

When we ask our clients a question like “ What are your touchpoints ?” Checking off “web site” as a touchpoint is part of the process, but it’s better to dig into the specifics of what that means. Information is presented from the company perspective. Wrong move for customers. generic drugs.

Customer Journey Mapping 255

Customer Journey Mapping Touchpoint Insurance Customer Journey 255

GetFeedback

MARCH 20, 2019

Research shows that 79% of consumers expect brands to get to know them on a personal level and provide tailored experiences. That means brands need to incorporate personalization into every aspect of their business including surveys. Present your survey in a way that is easy to complete and visually engaging.

Customer Journey Mapping 255

Customer Journey Mapping Net Promoter Score Customer Journey Touchpoint 255

Experience Investigators by 360Connext

AUGUST 11, 2020

60% of long-term customers use emotional language to describe their connection to favorite brands , as reported by Deloitte Digital. Customers expect the same types of behaviors to trust the brands they know. Are brands doing enough to build trust with customers during these days of disruption? They Also Want Data Privacy.

Brands 271

Brands Touchpoint Customers Healthcare 271

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans.

Management 115

Management Customer Experience Roadmap NPS 115

GetFeedback

AUGUST 14, 2019

Great customer experiences are created by designing and understanding the end-to-end journey of your customer, from before they are aware of your brand all the way through to when they leave you or become your greatest advocate. . Satisfaction can also be applied to products or overall relationships between a brand and a customer.

Metrics 273

Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

GetFeedback

JUNE 22, 2019

73% of customers want brands to make the shopping experience more personal. Your NPS survey question should be written in character with your brand. Remember that 75% of customers want a consistent experience with your brand — regardless of the channel they use to contact you. And there are some very good reasons for doing this.

NPS 304

NPS Net Promoter Score Feedback Brands 304

Experience Investigators by 360Connext

AUGUST 17, 2021

“And I sent Customer X a set of branded golf balls with a handwritten note, just to say thanks for your patience.”. For example, part of the overall success statement is focused on “improving our brand reputation, leading to more customer referrals.” Celebrate the progress along the way to keep building momentum.

Customer Experience 364

Customer Experience Net Promoter Score Customer Journey Document 364

Retently

NOVEMBER 29, 2024

Whatever the touchpoint, that first moment matters more than you think. A first impression survey is a short, targeted questionnaire designed to capture those immediate thoughts and feelings customers or users have after interacting with your brand, product, or service for the first time. Let’s break it down.

Events 120

Events Feedback Interaction E-support 120

Second to None

MARCH 18, 2021

By listening to their customers and measuring customer service standards, grocery brands can stay ahead of the curve and deliver what their customers need and want most— especially as consumer expectations and trends evolve. Measure Across All Grocery Customer Service Touchpoints. Read more: Ideal Goals of a Mystery Shopping Program.

Measurement 113

Measurement 2021 Brands Customer Experience 113

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders need to present strong business cases for every step of their journey. Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! It’s a win-win for everyone!

Retail 144

Retail Social Media Technology Brands 144

Retently

OCTOBER 16, 2024

As email continues to be a major touchpoint for customer engagement – set to grow into a $17.9 What You Gain : By using email signature surveys in sales, you can gather feedback on your sales process, product presentations, and overall customer sentiment. That’s exactly what email signature surveys can do!

Feedback 134

Feedback Customer Satisfaction Touchpoint Communication 134

GetFeedback

JANUARY 16, 2019

On the other hand, when you look at surveys as an opportunity to build relationships and better understand your customers’ needs, you’re more likely to get genuine responses you can use to improve your products, services, and brand image. Don’t overwhelm your audience with too many questions in your first touchpoint. Consideration.

Metrics 210

Metrics Touchpoint Presentation Feedback 210

TechSee

JUNE 23, 2020

Customer experience (CX) is a space where innovative AI applications are being deployed at a rapid rate to deliver effortless, multi-sensory journeys across a range of voice, video and text modalities, apps, and other digital touchpoints. MX gives customers a greater degree of choice over how they interact with a brand.

Multi-Channel 207

Multi-Channel Contact Center Touchpoint Customer Centricity 207

CSM Magazine

APRIL 10, 2025

Customers today expect faster resolutions, intuitive experiences, and tailored interactions when they engage with your brand. Make Self-Service Available Across Key Touchpoints Its important to meet customers where they are by embedding self-service options across all the platforms they use. Heres a practical guide to help you succeed.

Multi-Channel 52

Multi-Channel Call Center Touchpoint Customer Satisfaction 52

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

InMoment XI

OCTOBER 9, 2024

From onboarding the customer to converting them into a loyal brand advocate, each step of the customer journey is an opportunity to learn how your customer views your business. How likely are they to recommend your brand to their friends? Social media is the top choice for US consumers when communicating with brands.

Feedback 195

Feedback Social Media B2C 2024 195

InMoment XI

AUGUST 19, 2024

Proving the ROI of customer experience (CX) is challenging for several reasons: Intangible Benefits: Many benefits of a positive customer experience, such as increased customer loyalty, brand reputation , and customer satisfaction, are intangible and difficult to quantify directly in monetary terms.

ROI 195

ROI Customer Experience Net Promoter Score Telecommunications 195

CX Accelerator

NOVEMBER 11, 2022

From a character perspective, it requires empathy – the exercise is about walking in your customer’s shoes and trying to understand not just what they were doing at each touchpoint but thinking and feeling as well. Resource: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by Denise Lee Yohn.

Customer Journey Mapping 307

Customer Journey Mapping Customer Journey Customer Centricity Customer Insights 307

InMoment XI

JANUARY 20, 2024

What’s more, they expect a brand to keep pace as their needs and preferences evolve over time. Descriptive Insights : These insights paint a picture of how a customer has engaged with a brand in the past. Efficiency Across All Touchpoints The way consumers interact with retailers (and want to interact with them) is evolving.

Retail 195

Retail Customer Experience Social Media Magazine 195