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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369
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Your Top 3 ROI Questions, Answered

InMoment XI

Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. Just like that, we have proved that having a CX program that creates actionable insights provides a return on investment to the organization. Let’s dive in! Your Top 3 ROI Questions.

ROI 370
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Present a Compelling Business Case : Use data and real-life examples to illustrate the potential return on investment (ROI) from CX initiatives, including increased customer retention and reduced acquisition costs.

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Credit Union Reputation Management: Why It’s Key for Member Trust and Satisfaction

InMoment XI

Competitive edge over financial institutions as a result of consistently high member satisfaction leading to positive brand image. This report examines in great detail the reviews and ratings data of today’s top financial service brands. References The Financial Brand. How Much Do Online Reviews Matter to Banking Decisions?

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4 Ways a Quick Service Restaurant Chain Refreshed a Stale Customer Experience Program

InMoment XI

Therefore, along with the refreshed brand, came a refreshed customer experience program. Before partnering with InMoment, this brand was relying heavily on a cloud-based analytics platform to track store performance. InMoment also measures brand loyalty drivers such as friendliness, food quality, and cleanliness.

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Redefining the Contact Center with Jonathan Rosenberg

ShepHyken

How does AI contribute to transforming contact center agents into brand ambassadors? How does the implementation of AI tools impact companies’ return on investment? ” “The experience you have when you talk to the contact center drives brand loyalty or disloyalty.

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3 Tips for Insurance CX Programs Looking to Collect Valuable CX Data

InMoment XI

Insurance brands have a unique set of challenges to overcome in order to find the valuable customer experience (CX) data they need to improve experiences. Insurance customers are buying into a long-term relationship, which means building brand trust is extremely important to keep customer retention rates high.

Insurance 370