InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369

Brands ROI Social Media Return on Investment 369

InMoment XI

JULY 4, 2022

2022 is being branded as “ The Year of the Squeeze. And due to these conditions, businesses need to justify the return on investment (ROI) for every initiative—including their customer experience (CX) program. 4 Keys to an ROI-Focused CX Program. C-Suite Buy-In Design with the End in Mind Holistic View Don’t Stop. #1:

ROI 370

ROI Return on Investment Social Media Measurement 370

CloudCherry

SEPTEMBER 19, 2018

Social media, online reviews, product ratings—these platforms have transformed into the customer’s soapbox, empowering them to speak freely about a brand’s strengths and faults. When left unaddressed, you risk losing trust, brand loyalty, and eventually open doors for competitors to lead your customers to their storefronts. .

ROI 256

ROI Financial CEM Metrics 256

InMoment XI

DECEMBER 10, 2024

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. Use surveys and social media monitoring to capture insights into customer experiences. What Is Customer Churn? Leverage analytics to understand their pain points and goals.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

ReviewTrackers

JULY 28, 2021

Insurance and Social Media. Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. But there are challenges.

Social Media 175

Social Media Insurance Marketing 2007 175

CloudCherry

SEPTEMBER 19, 2018

Social media, online reviews, product ratings—these platforms have transformed into the customer’s soapbox, empowering them to speak freely about a brand’s strengths and faults. When left unaddressed, you risk losing trust, brand loyalty, and eventually open doors for competitors to lead your customers to their storefronts. .

ROI 225

ROI Financial CEM Metrics 225

BirdEye

NOVEMBER 18, 2024

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. AI tools for social media transform this complex process into a streamlined operation, helping you boost engagement while saving hours each week.

Social Media 59

Social Media Multi-Channel Culture E-support 59

InMoment XI

FEBRUARY 3, 2025

With clearer insights into how users in each specific location are responding, brands can target them with ever more personalized marketing. Better Campaign ROI CI-enhanced marketing can also improve your campaign ROI. For example, say a community discusses an upcoming neighborhood-wide event on social media.

Social Media 195

Social Media Events Call Center Multi-Channel 195

eglobalis

JULY 31, 2024

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing. Continuous Personalization Customers expect personalized interactions at every touchpoint.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

InMoment XI

AUGUST 19, 2024

What is the ROI of Customer Experience? Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. Why is CX ROI Difficult to Prove? Data and Measurement Challenges: Accurately measuring the ROI of CX requires comprehensive data collection and advanced analytics.

ROI 195

ROI Customer Experience Net Promoter Score Telecommunications 195

InMoment XI

OCTOBER 24, 2024

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. But it’s not just about showcasing your property; social media is now most travelers’ primary source of travel inspiration. It's about building real connections and driving strong social media engagement.

Social Media 52

Social Media Hotels Marketing Travel 52

InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises.

Voice of Customer 418

Voice of Customer Net Promoter Score Social Media Call Center 418

SurveySensum

OCTOBER 22, 2024

While browsing social media you become part of 5.17 of the world’s population who use social media on a daily basis. If you are in the same boat then let’s dive deep into how to leverage social media for feedback collection and what important social media survey questions to ask to gather relevant insights.

Social Media 52

Social Media Customer Engagement Engagement Feedback 52

BirdEye

DECEMBER 28, 2024

Social media management has become increasingly challenging with evolving algorithms, shifting audience behavior, and ever-changing best practices. However, these challenges only compound for enterprises looking to expand their digital footprint across social media platforms. Lets explore these benefits in detail.

Social Media 52

Social Media 2025 Management Multi-Channel 52

BirdEye

NOVEMBER 18, 2024

” These social media mantras sound simple, but the reality is that you’re spending countless hours staring at blank screens, struggling to create fresh content for multiple platforms. What if you could create a month’s worth of relevant posts in just a few hours while increasing your social media engagement rates?

Social Media 52

Social Media ROI Metrics Engagement 52

InMoment XI

JANUARY 27, 2025

The truth is, customers calling your call center dont just have an issue they want you to resolvethey have a relationship with your brand that matters enough to them to raise that issue. For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building.

Call Center 195

Call Center Contact Center Social Media Apparel 195

BirdEye

JANUARY 24, 2025

Driving social media reviews requires more than just asking customers for feedback. While some brands excel at review generation , others face diminishing engagement despite increased efforts. You’ll learn proven frameworks for driving genuine social media reviews in this guide.

Social Media 52

Social Media Loyalty Feedback Customer Journey 52

BlueOcean

OCTOBER 21, 2024

You have to assume that if that customer had a positive experience – both with your product/service and with your customer service team – they would have continued to buy from you and recommend your brand to others. While companies are increasingly tracking customer lifetime value (LTV), the accuracy of the key metric still often falls short.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

BirdEye

JANUARY 12, 2024

Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. In other words, hyperlocal social media marketing ensures that your message resonates with the people who are most likely to visit your store, use your services, or engage with your brand.

Social Media 109

Social Media Marketing Events Advertising 109

eglobalis

JUNE 27, 2024

The discrepancy between what is promised and what is delivered can deeply impact brands negatively. This involves gathering data from multiple sources such as customer feedback, social media interactions, sales data, and direct customer interviews. Companies like IKEA, Samsung, Software AG, and Toyota exemplify this principle.

Customer Experience 460

Customer Experience Customer Centricity Net Promoter Score Government 460

TechSee

DECEMBER 11, 2024

For early adopters and innovation forward enterprises, Generative AI became integral to the customer service experience, helping brands create dynamic content and recommendations tailored to individual customers and their specific needs. Outcome : Mixed results.

2024 109

2024 2025 Omnichannel Social Media 109

BirdEye

JULY 13, 2023

billion people are active on social media worldwide. Using social media platforms is one of the quickest ways to boost your brand’s visibility and success. That’s why it’s critical for companies to embrace social media optimization strategies. Table of contents What is social media optimization?

Social Media 98

Social Media Advertising Return on Investment Brands 98

BirdEye

NOVEMBER 21, 2022

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

Social Media 98

Social Media Definition Multi-Channel Metrics 98

BirdEye

DECEMBER 29, 2022

Social media is one of the most important marketing tools companies have to connect with people and promote their products. However, measuring the success of social media campaigns can be challenging. Table of contents What are social media metrics? Social reach 2. What are social media metrics?

Social Media 98

Social Media Metrics Net Promoter Score Return on Investment 98

BirdEye

FEBRUARY 21, 2023

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

Social Media 98

Social Media Management Multi-Channel ROI 98

inQuba

MARCH 12, 2025

By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention. However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging. Consumer sentiment analysis and social listening are effective tools for assessing emotional engagement and brand perception.

ROI 52

ROI Customer Retention Connections Measurement 52

InMoment XI

NOVEMBER 26, 2024

A customer journey map is a visual representation of the journey a customer has with a company’s brand, products, services, and people. Day-in-the-Life Purpose: The day-in-the-life customer journey map takes a broader view of the customer’s life beyond their interactions with your brand. What is Customer Journey Mapping?

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

Magellan Solutions

AUGUST 10, 2023

When it comes to building a strong social media presence, it’s essential to have a solid digital marketing strategy. This is especially true if you’re not only after social networking but also for brand awareness. Real-time bidding and budget allocation further enhance ad performance and ROI.

Social Media 98

Social Media Advertising Metrics Insights 98

BirdEye

APRIL 25, 2023

Social media is essential for businesses to reach a wider audience and build their brand in today’s digital age. However, without a solid social media marketing plan, businesses can miss out on the full potential of social media marketing. Table of contents What is a social media marketing plan?

Social Media 93

Social Media Measurement Metrics Brands 93

eglobalis

JULY 2, 2024

B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction. Return on Investment (ROI) : Calculates profitability from specific CX investments over time, comparing gains against costs.

NPS 461

NPS Feedback Net Promoter Score B2C 461

BirdEye

MARCH 29, 2023

“I am consistent with my social media posting, but I still fail to see an increase in followers or leads.” Does generating leads and building a more prominent brand for your business through social media seem challenging? Table of contents What is social media engagement? Does this sound like you?

Social Media 98

Social Media Engagement Metrics Measurement 98

BirdEye

MARCH 7, 2023

Research predicts that the number of people using social media will grow to about 5 billion in 2023. This year alone, 300 million more people are set to use social media than the previous year. Table of contents Challenges of managing social media for business Why is social media important for your business?

Social Media 94

Social Media Multi-Channel Metrics Measurement 94

GetFeedback

MAY 13, 2019

Social media posts. Social media platforms like Twitter are full of these sentiments. There are tools that can group and perform sentiment analysis on social media posts, leading you to both the good and the bad perceptions of your offering. Do you need a social media management tool?

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

BirdEye

DECEMBER 9, 2022

If you want your business to be successful, you need to have an active presence on social media. However, managing all your social media profiles takes time and effort. That’s where a social media calendar can help. Table of contents What is a social media calendar (and why do you need one)?

Social Media 19

Social Media Events Article Marketing 19

BirdEye

MARCH 6, 2025

They followed the rulebooklaunched a website, created social media accounts, and ran paid ads. By focusing on local listings, engaging with customers, and maintaining a consistent brand presence. If your brand also feels invisible, keep reading. If your brand also feels invisible, keep reading. Do you know how?

Social Media 85

Social Media Multi-Channel Advertising Feedback 85

InMoment XI

DECEMBER 15, 2022

Whether it be directly to you (via surveys) or indirectly (through review sites, social media, and the like), your customers are creating signals throughout their journey. Step #1: Build a Strong Foundation with an Integrated CX Approach. Your customers are talking about your business across multiple different channels.

Social Media 397

Social Media 2019 Metrics Customer Journey 397