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5 Essentials for a Happy Business Travel Experience

Experience Investigators by 360Connext

I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.

Travel 282
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The Evolution of Customer Experience in the Travel Industry

BlueOcean

Few industries are quite like travel. Everyone has a horror story about their travel experiences, be it a brutal delay or a missed flight. It’s no wonder that today, against the backdrop of COVID-19 and societal upheaval, travelers are more concerned than ever with their personal safety. What do I need to embark on my journey?

Travel 218
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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259
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What Brands Should Do to Design More Inclusive Experiences

InMoment XI

Whether it’s how quickly news travels via social media or how to have conversations with marginalised communities, the sheer myriad of variables for brands to consider can seem overwhelming. No matter where your brand is on its Inclusion journey, some amount of mistakes and missteps are, unfortunately, to be expected.

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How Two Companies Leveraged a Customized Social Listening Solution to Gain Game-Changing Insights

InMoment XI

InMoment’s solution not only allows brands to access that data, but also to integrate that with other data sources, providing scalability and the deep, data-driven understanding that teams need to achieve their goals. That’s where InMoment’s game-changing customer social listening solution comes into play. And to top it all off?

Insights 369
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4 Ways Core Values Build Muscles for Your Brand

Experience Investigators by 360Connext

And when this package travels beyond Bodybuilding.com’s control and into the care of a shipping company, it’s kind of like saying “You can keep us happy by keeping our customers happy.”. It’s not about being the best at what they do, it’s about the experience the customer has with the brand. Customer-focused. Have a great week!

Brands 234
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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Understanding the customer journey end-to-end helps brands innovate around the experience. In the case of airlines, yes, they want to travel to a certain destination. This isn’t really about your brand yet. If you cater to business travelers, for example, then go beyond the obvious like wifi access and business lounges.