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Just over four years ago, I wrote a blog post called “ Who owns CustomerExperience ?”. The purpose of the post was to attempt to establish the best ‘place’ within the business to ‘house’ the CustomerExperienceprofessionals. One tongue-in-cheek argument is to sack all of your customerexperienceprofessionals.
No matter how talented you are as a customerexperienceprofessional , you need a team to create a world-class VoC program. IT should be your best friend as you make your VoC program because IT controls the most up-to-date information you need about the customerexperience.
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