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How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

By creating a unified focus on the most important asset of the organization – The Customer. Utilizing today’s most useful tools such as Customer Journey Maps, Health Metrics, Customer Advocacy and a holistic Support approach I have been able to deliver consistent results for my employers and most importantly their customers.

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How To Become The Head Of Customer Experience

Customer Bliss

There has been much talk in recent years about a C-Suite role for head of customer experience, or CCO — Chief Customer Officer. Even B2B brands, which traditionally focuses on sales rather than organic customer growth, are starting to adopt this head of customer experience role in droves.

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3 Steps to Measure CX Impact and Align Your C-Suite Around Experience

Customer Bliss

Leaders should do the following three things when you take on the responsibilities of a chief customer officer or head of customer experience. Bring the CFO, CMO, CEO—all the alphabet people—and do the customer math. But we also have to understand: how many customers did we lose? Volume and value.

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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

The rapidly-changing, ever-evolving retail landscape continues to present questions, roadblocks, and pain points that retailers need to address. For example, many large organizations have a Chief Customer Officer, an executive professional in charge of the company’s relationship with the customer, who reports to the CEO.

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The Lifecycle and Legacy of a Chief Customer Officer, with Stephen Ingledew – CB63

Customer Bliss

Presently he’s not sure if he’ll switch industries, although financial services seems like the winner. Understand metrics: Consider them by journey stage, or else it often gets very overwhelming and then people abandon the idea of metrics (too much other stuff going on). Why did Stephen depart Standard Life?

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Ten Aptitudes of a Successful Customer Leader

Customer Bliss

A successful Chief Customer Officer/Customer Leader can: Bring folks together who don’t normally work together. Establish clarity out of the complexity that surrounds who does what on projects for “customers.”. Guerilla Metrics. A Customer Leader gets the customer on the agenda of every key meeting.

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Looking Ahead: the State of Customer Experience

Customer Bliss

What’s the State of Customer Experience? Laura: I know you spend a lot of time talking to CX leaders as well as chief customer officers. Tell everyone: where do you see CX—the state that customer experience is in—right now across the industry? Will you honor your employees?