CCO Council

JUNE 24, 2014

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

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Chief Customer Officer Customer Centricity 2003 Competitive Advantage 85

Customer Bliss

JANUARY 17, 2020

It’s not the ROI that drives people, it’s the integrity, the growth and how they grow. In my first role as Chief Customer Officer at Lands’ End , founder Gary Comer said to me, “You’re the conscience of the company. Hire good people , trust them, and put them in a position to make the call.

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Chief Customer Officer Banking ROI Blog 327

Alida

NOVEMBER 8, 2017

Balancing budget constraints, departmental priorities and revenue growth against customer success can be a challenge, even for the most seasoned of executives. As the newly appointed chief customer officer at Vision Critical, Kelly Hall is well aware of these challenges. I’m a bit of a Jack Welch fangirl!

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Chief Customer Officer Customer Centricity Workshop Leadership 50

Customer Bliss

SEPTEMBER 12, 2019

As increased emphasis falls on customer experience to impact loyalty, customer experience executives (CCOs, CXOs) must take a leadership role in driving company culture through actions that improve CX—in order to achieve customer-driven growth. Manage priority experience processes proactively to earn customer growth.

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Chief Customer Officer Leadership Definition Metrics 135

Gainsight

DECEMBER 16, 2021

What’s the ROI of Customer Success?”. If you want to start a fight (or at least a spirited debate) at a Customer Success conference, yell the following question and run out of the room: “Should CSMs own renewals?”. “Not everything that counts can be counted, and not everything that can be counted counts.” . – Your CFO.

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Chief Customer Officer Customer Success Sales Books 72

Customer Bliss

OCTOBER 24, 2019

Last year, Walmart added a chief customer officer role to better align its digital and brick-and-mortar business, especially as competition from Amazon continues to increase. Their goal is to keep the customer at the center of its operations. In order to drive your CX work, you and your CCO have to be on the same page.

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Chief Customer Officer Customer Experience ROI Customer Centricity 185

Zeisler Consulting

AUGUST 17, 2021

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? How do you sell CX to leadership?

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ROI Chief Customer Officer Leadership Return on Investment 93

Customer Bliss

OCTOBER 23, 2019

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Today, I want to talk to you about something that continuously comes up in my podcast conversations , as well as something I recognized when I was a Chief Customer Officer. Click To Tweet.

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ROI Chief Customer Officer Financial Call Center 120

CCO Council

MAY 6, 2014

A common challenge of chief customer officers and other customer executives is the need to prove the ROI of customer centricity. To effectively demonstrate value, customer executives need to show how their customer initiatives impact one or more of these key factors.

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Customer Centricity ROI Measurement Chief Customer Officer 75

Gainsight

APRIL 14, 2022

Here are five important recommendations that Chief Customer Officers should focus on to drive net revenue retention: 1. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams. Companies that invested 10 percent of revenue in customer service saw the highest NRR.

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Chief Customer Officer Customer Success Metrics Effort Score 59

Gainsight

JANUARY 25, 2023

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

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Chief Customer Officer Effort Score Leadership Metrics 52

CCO Council

MAY 13, 2014

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

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Customer Centricity ROI Measurement Chief Customer Officer 85

Customer Bliss

APRIL 25, 2019

“Customer delight is incredibly important, but it’s also insufficient,” says Jon Herstein , Chief Customer Officer at Box , a cloud content management company that serves about 90,000 customers. Delivering value is ultimately the key point of B2B customer success and delight. Click To Tweet.

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Chief Customer Officer Customer Success Consulting B2B 170

Customer Bliss

NOVEMBER 3, 2016

If you are regularly engaging leaders in a customer room, the customer analysis can flow from there — and, as an additional bonus, the silo structure that often stunts growth can fade away. The power of the customer room: Visual storytelling. The customer room is set up as an experience.

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Chief Customer Officer 2015 Customer Journey Mapping ROI 170

Think Customers

JUNE 13, 2024

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

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ROI Metrics Chief Customer Officer Webinar 64

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. You’re measuring what already happened with customers. These metrics are about what customers will soon experience.

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Roadmap ROI Metrics Chief Customer Officer 48

Customer Bliss

NOVEMBER 1, 2018

Tactic 5: Assess your Employee ROI. When looking at ROI as it relates to people, Carolyne looked at data from the HR team to understand employee churn. The presenting sponsor of The Chief Customer Officer Human Duct Tape Show is Customerville. This was a major improvement within their culture.

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Employee Experience ROI Chief Customer Officer Culture 175

CloudCherry

JULY 31, 2019

Ideally, you’ll have a chief customer officer (CCO) to lead and champion CX at the C-suite level. He or she tracks the data that proves the ROI of CX works. While there’s no magic answer, there are some proven principles to follow. First, there should be a centralized CX function in your organization.

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Net Promoter Score Chief Customer Officer Metrics Innovation 247

Customer Bliss

DECEMBER 20, 2016

Amy Downs is the Chief Customer Success & Happiness Officer at Lifesize, a company enabling communication and collaboration among many mediums (their slogan is “connecting people to make their workplace great” ), was quite interesting. At Lifesize, she was initially VP of Customer Care. The ROI is there.

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Customer Success Net Promoter Score Chief Customer Officer Leadership 0

Customer Bliss

DECEMBER 29, 2017

This year, I’ve had the opportunity to interview a multitude of CX leaders on my podcast, The Chief Customer Officer Human Duct Tape Show. I’m thankful to have interviewed over 40 leaders who are transforming customer experience within their organizations — some are even creating shifts in their respective industry.

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Chief Customer Officer 2017 ROI Leadership 111

ClearAction

MAY 25, 2023

Author Lynn Hunsaker is Chief Customer Officer at ClearAction Continuum: virtual mentoring for automatic experience excellence. ClearAction Continuum newsletter : weekly CX ROI lesson and roundup of what’s new and upcoming. Article originally published on LinkedIn.

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Customer Experience Chief Customer Officer Leadership ROI 118

Customer Bliss

MAY 2, 2019

Once a CSM was in place, she was able to really scale and grow the customer base. Rosalyn talks about the customer delight approach, which people talk about a lot. However, at Allovue, they didn’t see much of an ROI with this method. Rosalyn Curato is Chief Customer Officer at Allovue.

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Chief Customer Officer Financial Consulting Customer Retention 149

Customer Guru

DECEMBER 13, 2017

Referring to the CX Network research cited above, it confirms that building a customer-first culture, linking CX initiatives to ROI, and understanding the customer are the top three challenges faced by companies in 2017. The value of customer experience. Source: CX Networks.

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Customer Experience 2017 Chief Customer Officer Customer Centricity 119

Customer Bliss

AUGUST 3, 2018

Rob Markey is a partner at Bain & Company and leads the customer strategy and marketing practice. In this episode, we talk about the evolution of both customer experience as a holistic experience and of the chief experience officer and chief customer officer roles over the past few decades.

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Leadership Chief Customer Officer Social Media Loyalty 120

Customer Bliss

JULY 5, 2016

Welcome to Episode 12 of The Chief Customer Officer Human Duct Tape Show. In this edition, my guest is Natalie Schneider, the Vice President of Customer Experience at Anthem, Inc. This made it nearly impossible for anyone to lip-service the idea of customer experience in healthcare. Episode Overview.

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Healthcare Customer Experience B2C Net Promoter Score 0

Experience Investigators by 360Connext

MARCH 8, 2018

A formal CCO (Chief Customer Officer) or CEO (Chief Experience Officer) is not important by title, but by the role they play in connecting the departments and employees of a company to create a unified, effortless, distinguished customer experience. You’re in charge of #CX!'”

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Marketing Net Promoter Score Customer Journey Mapping Chief Customer Officer 125

CCO Council

APRIL 16, 2014

For the last four years, I have examined the role of the Chief Customer Officer to understand the context within which CCOs are functioning and the future of the role, specifically as these relate to the development and execution of potential CCO career strategies. The average chief customer officer tenure increased again to 34.5

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2014 Chief Customer Officer Fashion ROI 74

Wootric

JANUARY 6, 2021

Guided by input from our customers, we invested in omni-channel feedback collection, AI-driven customer journey analytics, and native integrations with the modern tech stack — all the while staying true to the flexible, lightweight, user-centric approach to CX improvement that businesses expect from Wootric. .

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Innovation Net Promoter Score Chief Customer Officer 2021 105

ClearAction

JANUARY 14, 2015

B2B Customer Experience Management Examples. Here are some of many great B2B CX examples I've come across, in hopes that some of these stories may serve as inspiration in your company: GE: Customer Experience ROI Enablement. Adobe: Customer Experience Undercover Boss. SunGard: Chief Customer Officer as Change Agent.

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Customer Experience Management Customer Experience Management B2B 97

ClearAction

JUNE 8, 2015

Account teams, customer service and accounts receivable departments, customer reference managers, market researchers and others throughout the company are a loose confederation of a CX team. Such a loose confederation would never fly in sports! Success Factors for CX Teams. Employee Engagement in Balanced Scorecards.

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Customer Experience Sports Chief Customer Officer Customer Centricity 94

Customer Bliss

NOVEMBER 15, 2018

For Samantha and her team, the question they had to ask was, how do you maintain relationships with your customers, with 20th-century technology and thinking? 2 – Connect ROI to Growth. They needed to gain a deeper understanding of what the experience was like for customers.

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Leadership Chief Customer Officer Financial User Experience 128

Amity

APRIL 25, 2016

CEO - C hief Customer Office Council. Curtis founded the Chief Customer Officer Council™, the first peer-led advisory group for CCOs. The Council has helped its members create customer-centric cultures as well as drive profitable customer engagement. Chief Customer Officer - Gainsight.

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Customer Success Chief Customer Officer Blog Consulting 96

Gainsight

JUNE 11, 2021

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

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Chief Customer Officer Customer Success 2021 Customer Centricity 91

ClearAction

JANUARY 8, 2024

Higher growth, with sustained upward trends, result from customer-aligned organizations. 24 Ways to Boost 2024 CX ROI. Customer-centric organizations respect the hand that feeds them. In your enterprise: Does everyone recognize customers as the source of their budgets and salaries? Business as usual is not ROI-generating!

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Customer Centricity Insights ROI Chief Customer Officer 62

Gainsight

APRIL 15, 2022

Ideally, customer success will be represented in the C-suite by a Chief Customer Officer (CCO), or an equivalent position. . A truly aligned organization means that everyone in all departments is actively participating in efforts to deliver value to customers. That starts with the right solutions. .

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Customer Success Net Promoter Score Chief Customer Officer Leadership 97

ClearAction

APRIL 13, 2023

Championing brand integrity is the ideal purpose of Chief Customer Officers. Related articles: CX Annuities Solve CX ROI & Tenure Dilemmas 23 Customer Experience Practices to Stop in 2023 The post Brand Integrity and Your Ideal Customer appeared first on ClearAction Continuum Experience Leadership.

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Brands Chief Customer Officer Loyalty Programs 2023 62

ClearAction

SEPTEMBER 16, 2016

10 Silos Impact Customer Experience Lynn Hunsaker. This might be the highest-ROI effort of your customer experience council, chief customer officer, chief operating officer — or better yet, every employee. Does your business have a silo detective?

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Customer Experience Return on Investment Chief Customer Officer Customers 106