Remove Communication Remove Connections Remove Social Media
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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

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Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

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Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! established a foundational understanding of social media’s role in business. I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights.

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Beyond Deliverables: How AI and Customer Centric Strategies Are Redefining Professional Services

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Leaders who encourage cross-functional communication ensure their service teams have the full context of client interactions, which can reveal additional opportunities to exceed expectations. Tailoring interactions—from language choice to communication frequency—demonstrates an understanding of the client’s unique preferences and personality.

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The Power of CX Experimentation: Turning Insights into Actionable Success

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For example, an organization might experiment with response times on social media versus email to identify the most effective communication method. Experimentation can help determine the most effective methods for gathering and utilizing feedback, such as surveys, focus groups or social media monitoring.

Insights 358
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Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective

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Elevating Cross-Channel Customer Engagement Seamless integration across communication channels is critical for consistent customer experiences. AI tools like Salesforces Service Cloud enable agents to manage inquiries from email, social media, and live chat within a unified interface, reducing fragmentation.

Marketing 413
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

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Successful companies like Salesforce, Bosch, Siemens, and others demonstrate that loyalty is cultivated through seamless communication, problem-solving, and proactive support. Companies that excel in CX often establish a strong emotional and professional connection with their clients.

B2B 423
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

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In short, understanding a company’s identity and integrating it into CX is more than a strategic advantage—it’s a means of creating genuine connections, fostering loyalty, and standing out in a crowded marketplace where clients increasingly seek partners that truly “get” their needs and values.

B2B 516