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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

Taking action is crucial to Experience Improvement and building connective relationships. Primary research is useful for testing new communications and services that your company wants to put out there, while secondary research looks at the dynamics and sizing of the marketplace around you. What Is the Definition of Market Research ?

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Why Customers Stop Responding (And How CSMs Can Fix It)

CSM Magazine

Overwhelming communication: Too many emails or calls can feel like pressure. While some of the above situations are beyond your control, if the reason behind this silence is a lack of effective communication from your end, heres how to circumvent this issue. Make sure your communication feels like a conversation, not a sales pitch.

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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

and making a true emotional connection. Through targeted research, and resultant training, communication, process, and reward and recognition programs, what we define as ambassadorship formalizes the direction in which employee engagement has been trending toward for years. Those question are: 1) Really? correlation. correlation.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Informal communication programs can work, if and because both stakeholder groups feel they are getting information and advice from individuals and entities they know and trust. Be both strategic and tactical. Seek to leverage and influence, not control.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers.

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Be Ready! Six Steps to Take Before Hurricane Harvey Hits Your Communications

Avaya

As Hurricane Harvey approaches the coast of Texas, Avaya wants to ensure that we all review our plans to keep communication systems running at peak performance and stabilized when disaster strikes. Keeping communication systems running often includes a great partner with a deep bench of experts who have experience in many complex situations.

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Voice over VPN vs. voice over cloud: a side-by-side comparison

Talkdesk

Extending Virtual Private Network (VPN) connections throughout an organization became a common tactic employed by many companies to enable remote agents during the coronavirus (COVID-19) crisis. The last thing you want is to create an environment where customers are encountering dropped calls and poor quality communication.