Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses
eglobalis
OCTOBER 21, 2024
Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%. This impact is particularly damaging for mature companies, which often have a large, established customer base. Engaging, even minimally, signals that the company values feedback and is actively working to improve.
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