Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses
eglobalis
OCTOBER 21, 2024
The Role of Best Practices: Why They Matter but Aren’t Absolute Best practices, defined by organizations like BCG and McKinsey, offer guidelines on how to manage social media complaints. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.
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