Customer Journeys Are More Jungle Gym Than Funnel
Experience Investigators by 360Connext
JULY 13, 2015
The sales funnel is so simple, in theory. We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Customer journeys are often represented in the same way.
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