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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

A siloed structure means that different departments operate in isolation, leading to communication gaps, disjointed strategies, and operational inefficiencies. Similarly, IT can work closely with Operations to ensure that the necessary technological infrastructure supports both departments’ needs.

2020 337
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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground. In response, Schindler developed a more comprehensive CX approach.

B2B 297
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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time. By automating these processes, businesses can maintain consistent and relevant communication, leading to higher conversion rates and improved customer satisfaction.

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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

This process is particularly powerful in sectors with high trust requirements, such as technology and cybersecurity. Leverage Technology as an Enabler, not a Solution While technology is essential in today’s CX strategies, it should be viewed as an enabler that enhances—rather than replaces—human-centric interactions.

B2B 433
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The Role of Technology in Enhancing Customer Experience

CSM Magazine

Technology is no longer just a backend facilitator—it’s transforming how businesses engage with their customers on every level. As we explore the role of technology in enhancing customer experience, let’s dive into the tools and strategies shaping modern CX and how they can elevate your business.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

This often stems from poor internal communication, outdated technology, or inefficient processes. By visualizing the customer’s experience across various touchpoints, journey maps provide a clearer understanding of where internal processes may be causing delays, confusion, or frustration for both customers and employees.