Eptica

OCTOBER 25, 2017

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. At a time when competition is ever-increasing, the experience that consumers receive is central to attracting and retaining their business, and therefore to the company bottom line. Published on: October 25, 2017.

Competitive Advantage 56

Competitive Advantage Customer Experience Social Media 2017 56

Second to None

JULY 5, 2024

In the current economic landscape, consumer spending patterns have undergone a significant transformation. These have led to a softening of consumer spending. This means inflation is rising faster than spending, indicating pressures on consumers. Consumers are now more careful and selective with their spending.

Consumers 62

Consumers Social Media Touchpoint Customer Centricity 62

Second to None

JULY 5, 2024

In the current economic landscape, consumer spending patterns have undergone a significant transformation. These have led to a softening of consumer spending. This means inflation is rising faster than spending, indicating pressures on consumers. Consumers are now more careful and selective with their spending.

Consumers 62

Consumers Social Media Omnichannel Touchpoint 62

InMoment XI

NOVEMBER 21, 2024

It gives you a competitive advantage. As a result, you can increase your market share with this customer-centric approach. Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

InMoment XI

OCTOBER 24, 2024

Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. The Importance of Customer Engagement Platforms Today, 70% of consumers expect a response from a customer service team within the same day.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 195

Financial Management Banking Insurance 195

InMoment XI

NOVEMBER 30, 2023

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. Doing this allows you to cultivate a strong and recognizable presence in the market. Analyzing competitor strategies and market perceptions provides valuable insights for refining your own brand positioning.

Brands 284

Brands Management Multi-Channel Social Media 284

Maru Group

AUGUST 27, 2024

The Financial Conduct Authority’s (FCA) ‘Consumer Duty’ regulations landed with a ‘thud’ on the desk of many research and customer teams last year - and along with it came no shortage of changes and improvements for companies to make to ensure that their financial products and customer messaging is compliant with FCA standards.

Consumers 52

Consumers Financial 2023 Communication 52

InMoment XI

NOVEMBER 13, 2024

It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. It provides a competitive advantage. With effective customer experience management , you can re-engage customers who might otherwise be lost to your competition.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

C3Centricity

MARCH 12, 2024

What is the cornerstone of sustainable growth and competitive advantage today? With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Because consumer behaviour has evolved.

Customer Engagement 114

Customer Engagement Engagement Competitive Advantage Entertainment 114

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. This isn’t just in industries like tech or finserv—this tech is breaching every market. Their focus on swift personalization reflects a deep understanding of modern consumer desires.

Hospitality 195

Hospitality Call Center Retail NPS 195

Thematic

FEBRUARY 29, 2024

Over the last thirty years, Lendingtree has expanded from a marketplace for home lending to consumer lending and insurance too. They’ve simplified the historically complex loans landscape for consumers, while driving leads and loan value for lenders. What makes a consumer keep using the marketplace? He formed Lendingtree.

Insights 62

Insights Marketing Competitive Advantage Insurance 62

CSM Magazine

AUGUST 30, 2024

So companies need to develop a plan to serve old and new customers and pay special attention to this in order for their marketing strategy to be successful. All this together strongly affects the marketing and promotion strategies of the company, because it is always cheaper to keep a loyal customer than to attract a new one.

Marketing 52

Marketing E Commerce E-support Competitive Advantage 52

BirdEye

NOVEMBER 11, 2024

Marketing magic isn’t about big budgets—it’s about big ideas. Let’s explore these innovative success stories that are redefining local marketing. Just look at Signature Brew, which hired musicians to deliver beer, or Sheffield, which brought its entire high street online.

Multi-Channel 52

Multi-Channel Social Media Marketing Innovation 52

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Marketing 98

Marketing Social Media Advertising Reference 98

Magellan Solutions

AUGUST 18, 2023

Sales optimization is essential for businesses to flourish in a competitive market. AI tools for sales can predict sales performance by analyzing historical data and market trends. It can help them stay ahead of market dynamics while maintaining a competitive edge. It goes beyond attaining targets.

Sales 98

Sales Marketing Multi-Channel Competitive Advantage 98

InMoment XI

OCTOBER 8, 2024

A customer experience program helps your organization improve customer experience by facilitating cross-functional collaboration between various departments such as sales, marketing, support, etc. Stronger Competitive Advantage In competitive industries, customer experience is often a key differentiating factor.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. A strategic outcome in any area of business is to get ahead (and stay ahead) of the competition.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Qualtrics

JULY 2, 2020

When COVID-19 hit traditional consumer engagement channels, media consumption habits, and values and priorities changed forever. Insights from the sentiment tracker were combined with Beiersdorf’s ongoing brand tracker , built on Qualtrics BrandXM , to optimize the go-to-market strategies across its portfolio of brands.

Competitive Advantage 26

Competitive Advantage Brands Insights Consumers 26

Brandwatch CX

FEBRUARY 26, 2022

A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. “Don’t be a stupid marketer. Marketers don’t want to be stupid. Well, marketers do make simple mistakes every day, despite the abundance of insights available. I’d know!

Marketing 86

Marketing Competitive Advantage 2016 Consumers 86

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 59

Marketing Advertising Social Media Events 59

InMoment XI

AUGUST 3, 2023

Addressing the challenge of unstructured data necessitates investing in cutting-edge technologies and data management strategies to unlock its true potential and gain a competitive advantage in the era of data-driven decision-making.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

SurveySensum

MAY 16, 2024

In this competitive era, where consumer preferences are constantly evolving, businesses need more than their instinct to go forward. And market research helps with just that. Let’s start by understanding what is market research. What is Market Research? Why to Conduct Market Research?

Marketing 52

Marketing Insights Demo Competitive Advantage 52

InMoment XI

MARCH 5, 2024

Customer reviews can either elevate your brand by increasing consumer trust and brand reputation, or they can deter potential customers away from your business. This enables organizations to respond quickly to customer needs, address concerns promptly, and adapt their strategies in real-time to meet changing market demands.

Customer Experience 195

Customer Experience Social Media Innovation Competitive Advantage 195

SurveySparrow

OCTOBER 26, 2023

Geographic segmentation involves dividing a market into distinct geographical units, such as countries, regions, or cities, to customize marketing strategies based on the specific needs and preferences of those locations. By recognizing these regional differences, the company can customize its product offerings and marketing messages.

Marketing 52

Marketing Culture Advertising Social Media 52

CSM Magazine

JANUARY 10, 2022

The past 18 months have illustrated consumers’ urgent need for financial flexibility and when they’re the ones dictating terms, you listen. There are, however, a few contenders who understand the necessity of digitisation and are putting consumers at the forefront of their approach. Mambu’s Eelco-Jan Boonstra, explains.

Banking 52

Banking Consumers Financial Competitive Advantage 52

NetBase

AUGUST 26, 2020

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight.

Marketing 81

Marketing 2024 2030 2008 81

Interactions

NOVEMBER 11, 2024

We discussed the complexities of CX in the retail industry and explored how brands can keep pace with ever-changing consumer expectations in a tech-driven market. Consumers today are driven by efficiency, convenience, and accuracy when they interact with brands. The Modern CX Landscape For retail, the stakes are incredibly high.

Retail 62

Retail Competitive Advantage Contact Center Innovation 62

Optimove

FEBRUARY 7, 2023

One of the most effective ways to gain customer loyalty is through Customer-Led Marketing and (of course) a Digital Experience Platform. The Emergence of Digital Experience Platforms Consumer attention spans keep getting shorter and shorter thanks to the widespread popularity and usage of leading consumer tech giants like Netflix and Amazon.

Marketing 52

Marketing E Commerce 2022 Competitive Advantage 52

CSM Magazine

OCTOBER 24, 2024

As UK retailers’ adoption of AI becomes increasingly ubiquitous, use cases of automation within retail operations continue to expand at pace to reflect both consumer demands for AI in shopping journeys as well as the need to drive operational efficiencies within businesses. Scurri is an Irish company, which has raised €15.3

2025 52

2025 Roadmap Retail 2024 52

CSM Magazine

NOVEMBER 20, 2024

Suppose a venture looks to expand to new markets, unlock new buyer categories, or even be prepared for the digital money area that’s slowly but surely approaching. Evidently, Merchants turn to crypto payments in the hopes that the trend will keep spreading and they’ll secure a competitive advantage in today’s overcrowded markets.

E-support 52

E-support Competitive Advantage 2022 Banking 52

BirdEye

DECEMBER 26, 2023

Every business owner wants to expand and invest in newer markets. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. Strong brands with high brand salience become the preferred choice for consumers when presented with alternatives.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

SurveySparrow

JULY 17, 2023

Well, the secret lies in the powerful realm of AI in marketing. This is where data-driven insights and intelligent algorithms work in harmony to create marketing magic. Remember those days of sending out generic marketing messages to a broad audience? Well, AI changes the game entirely. AI goes beyond just automated responses.

Marketing 52

Marketing Social Media Return on Investment Competitive Advantage 52

InMoment XI

MAY 14, 2022

While the intelligence derived from this feedback is critical for an organization to create optimal, personalized customer experiences that drive business value, there is another salient factor that drives consumer behavior: customer-brand identity. A Few Examples from Best-In-Class Brands. Remember the Tiffany example? Wrapping Things Up.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers E Commerce Advertising Social Media 52

InMoment XI

JUNE 13, 2024

Gaining Competitive Advantage: By leveraging text mining, businesses can stay ahead of the competition by quickly identifying market trends, customer preferences, and emerging issues. Market Research Companies use text mining to analyze consumer opinions and market trends.

Social Media 195

Social Media Document Contact Center Insights 195

ShepHyken

JUNE 17, 2024

Marketing to Young People? It’s as Easy as A, B, (Gen) Z …by Mike Wickham (The Drum) Gen Z has been on marketers’ radars for some time now. But with Gen Alpha just around the corner, Yasmin Burchill and Mike Wickham of Impression take a look at how best to connect with young consumers.

2024 86

2024 Article Magazine Customer Service 86